CARE2 AND DEFENDERS OF WILDLIFE LAUNCH EARTH DAY VIRTUAL MARCH
For Immediate Release Contact: Cindy Hoffman,
Defenders of Wildlife Action Fund 202/772-3255 (Eastern Time)
Marlin Miller, Care2
650/622-0860 (Pacific Time)
Care2 and the Defenders of Wildlife Action Fund announced the launch of the second virtual march for the environment to coincide with Earth Day, April 22, 2006. The joint effort, through a special web site www.earthdayvirtualmarch.org is aimed at providing an opportunity for citizens to rally and let their voices be heard on such important environmental issues as selling off our national parks; undermining protections for endangered plants and animals; drilling off our fragile coastlines and in the Arctic National Wildlife Refuge; and jeopardizing our health and that of our children through mercury and pesticide pollution.
"Congressmen Tom DeLay, Richard Pombo and their Congressional cohorts are catering to special interests at the expense of our nation's wildlife, parks and refuges," said Rodger Schlickeisen, president of Defenders of Wildlife Action Fund. "The Earth Day Virtual March is a great opportunity for citizens to mobilize and tell their members of Congress our wildlife and wild places are not to be sold to the highest bidder."
"With the virtual march, we are giving people a way to have a collective impact that is far greater than the impact they could have on their own," said Randy Paynter, CEO of Care2.com. "Virtual marchers will have access to their own personal impact pages for the campaign. This year we expect to mobilize hundreds of thousands of marchers who will deliver letters to the White House and Congress to tell them to vote responsibly on environmental issues."
Through www.earthdayvirtualmarch.org, individuals can sign up for the march, design their own march sign with a personal message and e-mail it to their Senators and Representatives.
Marchers will also be encouraged to spread the word about the march to their friends and family. This year, marchers get a chance to win a special Earth Day Virtual March iPod Nano with each friend they recruit to the march.
Through an individualized map, each person will be able to see the ripple effect of their recruitment efforts, as dots pop up on the map every time one of their friends joins the march. This feature allows each participant to see how many marchers he or she has recruited, and how their impact spreads across the country.
Care2 www.care2.com is the leading online destination and action center for people with a passion for leading a healthy, responsible lifestyle and supporting progressive causes. Along with its own 5 million members, Care2 is building a powerful network of online communities to collectively make a difference in the most important social, health and environmental causes of our time. Care2's affiliated site, www.thepetitionsite.com, has hundreds of petitions supporting a wide range of environmental and progressive issues.
The Defenders of Wildlife Action Fund www.defendersactionfund.org is a nonprofit organization that works to provide the conservation community with a voice in the legislative and political process. The Defenders Action Fund also educates the public about the legislative records of members of Congress, especially through its Conservation Report Card.
Care2 is the largest online progressive network, bringing together socially and environmentally responsible nonprofits, businesses and 3 million members. The Care2 Network empowers people to make a difference with every visit to Care2.com by providing social networking, tips on sustainable living, click-to-donate races, online petitions, activist opportunities, healthy living solutions, eco-shopping and free member services such as email and e-cards. Care2 Connect is the newest feature on Care2.com for building online communities and encouraging people to get involved.
Care2 supports over 80 leading nonprofit organizations such as The Nature Conservancy, Defenders of Wildlife, Oceana, The Humane Society, Amnesty International, Children International, the Jane Goodall Institute and League of Conservation Voters. Care2 provides activist recruiting, online petitions, private label social networks, fundraising, and other web-based services for nonprofits. In addition, Care2 donates 5% of its net website revenue to nonprofits. Care2 was founded in 1998 and is a privately held, profitable company. Visit www.care2.com for more information.