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Why B Corp?

Care2 is proud to be a Certified B Corporation, joining over 225 leading companies that are changing what it means to be a successful business.

What is a B Corporation?

B Corporations are a new kind of company which uses the power of business to solve social and environmental problems.

Why do B Corps Matter?

Unlike traditional businesses, B Corporations meet high accountability and performance standards. Collectively, the B Corp community helps address two systemic business issues:

  • The absence of transparent standards which makes it difficult for all of us to tell the difference between a ‘good company’ and just good marketing; and
  • The existence of shareholder primacy which makes it difficult for corporations to take employee, community, and environmental interests into consideration when making decisions.

Why did we become a B Corporation?

The values advanced by B Lab and B Corporations are ones that are important to us and also to our stakeholders. By becoming a B Corporation, we are better able to broadcast our commitment to those values and hopefully set an example of social and environmental responsibility in our community.

What did we have to do to become a B Corporation?

Two things: 1) achieve a passing score on the B Ratings System, a comprehensive tool to assess a company’s social and environmental performance; and 2) agree to legally expand its corporate responsibilities to include consideration of the interests of its employees, suppliers, consumers, community, and environment.

What are the benefits of becoming a B Corporation for us?

By becoming a B Corporation, Care2

  • Differentiates itself from others who only pay lip service to being a “good company”
  • Ensures that the mission and values of the company remain as it grows and scales
  • Influences the business sector beyond our enterprise.

How many B Corporations are there?

As of November 2009, there are over 225 B Corporations in over 30 industries, representing over a $1 billion marketplace. Over the next few years, these numbers will grow to hundreds of B Corporations and a multi-billion dollar marketplace, all building collective voice for “good companies.”

Who certifies B Corporations?

B Lab, a nonprofit organization, certifies, supports, and promotes B Corporations. B Lab’s independent Standards Advisory Council sets the legal and performance standards for B Corporation certification, and oversees the evolution of those standards and the auditing of B Corporations. The standards, as well as the members of the SAC, are all transparent on

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