Care2 is a trusted social action network that empowers millions of people to lead a healthy, sustainable lifestyle and support socially responsible causes.
Care2's content offering includes original stories, blogs and syndication partners covering a wide range of healthy lifestyle areas, and causes ranging from politics to human rights and animal welfare. By integrating relevant content with action opportunities such as petitions, pledges and daily actions, Care2 builds a deeper level of passion and engagement with its users. The Butterfly Rewards member loyalty program is a "currency for good" for Care2 members to earn points and support nonprofit projects worldwide.
Care2 users are the emerging mainstream of conscious consumers, bringing a high level of passion, engagement and influence to everything they do. The typical Care2 user is a woman who is 25-54 years old, lives with a spouse or partner, has one or more pets, volunteers for causes she believes in, buys eco-friendly products and donates to nonprofits.
Care2 is the largest and fastest growing social action network, with over 16 million members and 175% growth in unique visitors year over year. Care2 also owns and operates the #1 site for petitions, www.thepetitionsite.com, generating 24 million signatures in the past 12 months. With applications on Facebook and a network of over 100 revenue sharing partner sites, Care2's reach is to over 150 million people.
Care2 is a profitable, privately funded company and a B-Corporation. The company's business model is focused on pay-per-action lead generation for non-profit organizations and CPM sponsorships for responsible consumer brands. As a B-Corporation or social enterprise, Care2 generates revenues by connecting individuals with nonprofits and businesses that are making the world a better place.