This was on DC indy media.
This week, seven activists in Los Angeles had their homes raided in
connection with a campaign against the POM Wonderful juice company,
of POM pomegranate juice and Figi water.
POM has funded $10 million in research into the health effects of its
including conducting numerous studies on animals which included
erectile disfunction and depriving newborn mice of oxygen to the brain.
raids are yet another transparent attempt by the government to stifle
speech at the request of large corporations (POM is based in Santa
CA, the town whose police carried out the raids) - and another sign of
how scared these animal-abusing companies are of being picketed,
and exposed for what they do. POM executives have stated in court
that they have left their homes for up to a week at a time for fear of
demonstrated against, and the LA Times recently covered the campaign
mentioned POM's cruel torture of animals.
This is on www.greenisthenewred.com
In yet another odd twist in this Green Scare, POM Wonderful, the juice
company, is using the scare tactics of the New McCarthyists to go after
of its core consumer bases: the vegan, natural foods set.
POM filed a lawsuit in Los Angeles County Superior Court last week,
that a looming threat posed by illegal activism calls for banning
from protesting and posting information about the company on their
If you’re totally confused right now, just wait, it gets more bizarre.
Here’s some background first: POM has built its juice empire by touting
health benefits of pomegranate juice on its website and in the press.
Activists are pissed because they say the company spends millions on
research to showcase the health benefits of juice, all the while
itself as a caring, natural foods company.
Animal testing for… juice? Activists say POM’s animal tests include
“lowering the brain oxygen levels in newborn mice to cause them brain
injuries and ‘forcing their mothers to drink water mixed with
concentrate,’” according to Jessica Garrison at The Los Angeles Times.
It looks like POM isn’t the first juice company to come under fire for
Welch’s and Ocean Spray have both already caved to activist pressure.
POM doesn’t want to follow suit:
In their court papers, company officials say they believe the
are affiliated with the Animal Liberation Front, which the FBI has said
domestic terror threat. And the company is fighting back, asking a
fine activists $1,000 if they post personal information about POM
on websites. Company officials also want a judge to order activists not
picket or demonstrate outside the homes of the juice company’s
As POM admits, though, no employees have experienced any violence as
this campaigning. At worst, employees have seen legal protests at their
homes, which can you can read more about on L.A. Indymedia.
And even if property destruction or threats had taken place, the
responsible for those crimes should be prosecuted independently: POM
simply try to paint ALL protests of their business practices as
doesn’t matter if POM “believes” activists are affiliated with the
underground Animal Liberation Front, because that’s not grounds for
away basic First Amendment rights. POM clearly wants to silence
that expose their business practices, and is willing to go to great
including this “eco-terrorist” scare-mongering– to do it.
It shows the danger of all this “eco-terrorist” rhetoric: it sets a
precedent for anyone to use green baiting to silence dissent, even a
company targeting health-conscious vegan consumers.
W.A.R. (WIN ANIMAL RIGHTS) is an independent non-profit organization not affiliated or associated with SHAC, SHAC USA or any other group or organization and does not conduct or incite any illegal activity. The above information is not meant to incite or request any illegal actions or illegal activities of any kind. If you have any questions about the legality of any act, we encourage everyone receiving this (or the) action alert(s) to check your local laws and ordinances before proceeding to do anything.