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Explore ecofx to learn how to quickly estimate the ecological effects of buying (or selling) a product -- including the impact on natural habitat (in square meters or feet), plant and animal life (in kilograms or pounds). ecofx.org
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nine ecofx levels::

1 ► Check out the http://ecofx.org/wiki to find the environmental impacts of some products (and services) that have already been estimated.

2 ► To estimate the loss of natural habitat potential in square meters to make a product, multiply the kilograms of CO2 that are released to make the product by .8 (or 80%).

The http://ecofx.org calculator zips the math -- like yeowmmm!

[ In pounds to square feet.] To estimate the loss of natural habitat potential in square feet to make a product, multiply the pounds of CO2 released to make the product by 3.8 .

3 ► If you don't know the CO2 emissions for a product, estimate it based on similar products from the htp://ecofx.org card, the wiki or the short list.

For some tips on how to estimate the CO2 emissions of a product with these and other tools, scope out the CO2. section at http://ecofx.org.

4 ► Print the http://ecofx.org card for some quick help when estimating the ecofx of a product or service. It has three ecofx formulas, and the CO2 emissions for some products.

5 ► Sign the ecofx pledge that says, 'Before buying (or selling) a product or service, I pledge to estimate the ecological effects it has on natural habitat, on humankind, extinction and/or climate change, and then decide if the personal benefit outweighs the environmental impact.'

6 ► To estimate the loss of plant and animal life potential in natural habitat to make the product multiply the kilograms [or pounds] of CO2 that are released to make a product by 2.4 .

The http://ecofx.org calculator crunches these numbers... pronto.

7 ► To estimate how many of a product (if made) it would take to trigger 1 potential species extinction, divide 200,000,000 kilograms by the product's CO2 emissions in kilograms.

[In pounds.] Divide 430,000,000 pounds by the product's CO2 emissions in pounds.

8 ► If a product does not have a matrix yet, make one by using the formulas. Then share your matrix with others on the http://ecofx.org wiki and other websites.

9 ► Tell others about the ecofx of various products via facebook, wikipedia, a story, your media and by wearing an fXO (as the human and the planet). http://ecofx.org

** Tracking the ecological effects and environmental impacts of products and services **
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