Greenpeace is an independent campaigning organization that uses non-violent direct action and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.
Walk into major U.S. retail stores and you may find a secret hiding on the shelves: rainforest destruction.
It could be there in plain sight, but Asia Pulp & Paper (APP) hopes you’ll never notice. The company -- which is responsible for driving massive rainforest destruction in Indonesia -- has begun stocking the shelves of U.S. stores with their own line of toilet paper and tissue products marketed under the brand name ‘Paseo’.
But these products aren’t like the others. Paseo products have no recycled content -- they’re made of 100% virgin tree fiber. Worse, those trees come from pulpwood plantations that are eating into Indonesia’s rainforests and destroying the last Sumatran tiger habitat. They’re wiping away rainforests for throw-away tissue.
APP has shown no signs of stopping. They’ll only change if they learn that rainforest destruction is bad for business. That is why Walmart, Kmart and other major retailers need to say “no” to selling Paseo tissue products until APP cleans up its act.
APP says its Paseo products are ‘fully sustainable’ and ‘made in the USA.’ But what their packaging and advertising won’t tell you is that Paseo tissue products are made from wood fiber shipped from overseas linked to widespread rainforest destruction.
We need to put a stop to it, and fast.
With your help, we know it’s possible. Just last week, we announced that Mattel, the world’s largest toy maker, had agreed to drop business with forest destroyers like APP. Many other companies have done the same. Why? Because companies have heard from people like you that they can’t afford to look the other way when it comes to rainforest destruction.
Asia Pulp & Paper needs the U.S. market to expand their business. So far they have shown no signs of stopping their destructive ways. But together we can change that.
For the forests,
Rolf Skar Greenpeace Senior Forest Campaigner
P.S. To hit our goal of 40,000 signatures in the next 72 hours we are going to need everyone who cares about the future of our planet’s rainforests to speak up. Forward this message to anyone you know who wants to make sure the last 400 Sumatran tigers survive.