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Advertising in a sustainable world
2 years ago

As I understand it, many green economists have advocated a need for advertising to be environmentally and socially responsible.  I think that this is one of the matters that CASSE, for example, addresses at (CASSE is a topic of its own discussion also in this group).


How do we get advertising to be environmentally and socially responsble?


Let's discuss this here in this thread.


This post was modified from its original form on 24 Jul, 23:07

This post was modified from its original form on 24 Jul, 23:08
2 years ago

Currently, as I understand it, the corporate media control much of what the world sees and hears as advertising, news and entertainment. And the corporate media are powerful, connected to the world's largest corporations: 

The wikipedia page (link above) states currently that:

"Media critics such as Robert McChesney,[1]Ben Bagdikian,[2]Ralph Nader, Jim Hightower,[3]Noam Chomsky,[4]Edward S. Herman,[5] and Amy Goodman suggest that such a media system, especially when allowed to dominate the mainstream media, inevitably will be manipulated by these same corporations to suit their own interests. These critics point out that the main national networks, NBC, CBS, and ABC, as well as most if not all of the smaller cable channels, are owned, funded, and controlled by an interconnected network of large corporate conglomerates and international banking interests, which they say manipulate and filter out news that does not fit their corporate agenda."


2 years ago

Interestingly, the Indian activist and Booker Prize winner Arundhati Roy has said, in her 2001 book "Power Politics", in the essay "The Reincarnation of Rumpelstiltskin":

"[He is] Powerful,, pitiless, and armed to the teeth. He's a kind of king the world has never known before. His realm is raw capital, his conquests emerging markets, his prayers profits, ...his weapons nuclear.... He has a bank account heart. He has television eyes and a newspaper nose in which you see only what he wants you to see and read only what he wants you to read ... a Surround Sound stereo mouth that amplifies his voice and filters out the sound of the rest of the world, so that you can't hear it ..."


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