Thanks Tracey. I thought this deserved it's own thread. This site allows people to make money out of boycotts through hedging. If you have no money to invest, it effectively allows you to team up with people who do so that you provide the 'dissent' and they provide the funds. It means that the share price of a company can be hit hard and fast if they do something we don't like. It also provides a way to collectively evaluate the relative 'badness' of differenct companies and their susceptibility to boycotts so that we can target our boycotts to where they are most effective. It provides continuity so that once a boycott has a desired effect it can help people move on to the next boycott.