September 26, 2007
I’m writing to you today to tell you how much your belief in the value of feral cats matters. Do you realize that you have already taken the most important step in changing the world for feral cats? You believe that killing cats is wrong. And that makes you an advocate.
One major challenge for advocates is spreading the word and teaching more people about feral cats. Most people in this country would be outraged if they knew what happens in shelters. That’s why my goal this year is to share the truth about our animal control system with as many people as possible.
Educating citizens about the killing makes a real difference for the lives of cats. In cities and towns across the country, Alley Cat Allies has shared our message with citizens and caused an outcry to stop the killing of cats. But for every one of these cities that accepts TNR there are at least 100 more that continue to kill cats.
That's why the Alley Cat Allies staff is already hard at work developing new tools to reach even more people this year, including:
· New resource materials such as brochures, posters, truth cards, and videos to help teach citizens the facts about feral cats.
· Media campaigns to flood the media with positive stories about feral cats.
· Online campaigns and major improvements to our website to keep our advocates informed about the latest developments.
Without the financial resources, we will not be able to move forward and feral cats will continue to live in a world where a trip to the shelter is, in fact, certain death.

