All over the world campaigning networks and organizations are fighting to make designers and clothing companies "fur-free". We think it is time to ask the same ethical stand to Max Mara Fashion Group, owners of world renowned brands like Max Mara, Max &Co, and many more like Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona, Iblues.
In Italy Campagna AIP managed to make fur-free all department stores and some clothing companies like Stefanel, Diesel, Miss Sixty and Belstaff. Department stores like La Rinascente, Upim, Coin and Oviesse, have a big portion of the italian clothing retail and some of them have concessions of the most important designers and fashion companies inside their stores, forced too not to sell any fur products.
The Max Mara campaign is similar to those waged at department stores, or similar to the internationally coordinated campaigns that have made important fashion companies like Zara, Guess and Stefanel fur-free. The campaign is based on regular demos, communication with Max Mara's customers and a spreading boycott.
This is a campaign with international support and demos in front of Max Mara stores in different countries.
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