Fifty-five percent of LGBT respondents reported that they read some type of blog regularly, compared to 38% of heterosexuals;
55% of LGBT adults are on Facebook and 43% are members of MySpace;
Among heterosexuals, only 46% are on Facebook and 30% are on MySpace;
20% of LGBT consumers reported using Twitter compared to 12% of heterosexuals;
23% of LGBT respondents said they were a part of professional networking site LinkedIn, compared to 13% of heterosexual adults.
Wow, so not only do we own Hollywood, but us LGBT folk also have bragging rights to the Internet, too!
Kidding, of course. But I do think it's telling that LGBT activists, consumers, respondents, or whatever you want to call your average every day Internet user, potentially use social media more than straight people. It's certainly not because LGBT people are inherently more tech savvy (you should see me try to set up a wireless network! I'd find commanding a rocket ship less daunting...). But it could be that, given the stigma that LGBT people face in the "real" world, many have been able to carve out safe, accepting, healthy communities online that foster growth.
And if that's true, that would certainly be one reasonable explanation for the higher prevalence of LGBT people in the world of social media.
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