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Sep 1, 2009

The International Advertising Gift Council (IGC Partners) awarded The Promotional Specialists (TPS) with the designation of “Best Eco-Friendly Product” for the launch of the World Clean Air Forest Initiative (WCAFI) Clean Air Tree Kit based on submissions from over 30 countries from across the globe at the recent IGC Partners Annual General Assembly in Macau.

World Clean Air Forest Initiative (WCAFI) Clean Air Tree Kits contain everything a recipient needs to grow their tree and are 100% compostable and biodegradable, feature the Plant for the Planet logo endorsement. With each tree kit purchased, WCAFI also plants another tree elsewhere around the world . WCAFI Clean Air Tree Kits are made in Canada by Founding Patron Jiffy, a global manufacturer of quality forestry, horticultural, and home gardening products and are fully customizable for corporate or brand initiatives. Each kit also contains a unique PIN for recipients to register the planting of their tree, view the locations and “Clean Air Effect” of the trees planted to date using on-line mapping.

Aaron Moscoe, TPS CEO explains, “TPS leverages the WCAFI Clean Air Tree Kit program to engage consumers in our clients’ corporate social responsibility initiatives and branding in a meaningful way. It's an amazing product that puts one ton of Clean Air in the palm of your hands. It is designed to help fight climate changes, reduce pollution, counter-act deforestation, and helps unite humanity to look after our beautiful planet”. Moscoe continues “We are honoured to be recipients of this award and fortunate to have partnerships with WCAFI, founding patron Jiffy and a host of other partners dedicated to WCAFI and the development of this product”.

The World Clean Air Forest Initiative is a U.K.-based non-profit organization whose mission is to Clean the Air, to help fight climate changes, desertification and pollution through the planting of trees and funding of educational programs. WCAFI operates in support of and features the endorsement of the United Nations Environmental Program’s Plant for the Planet Billion Tree campaign. Managing Director Andrew Pothecary relayed that “WCAFI was formed to raise awareness of the importance of Cleaning the Air and to provide a vehicle for those wanting to affect change and to plant trees to create a lasting positive impact on our atmosphere and the air we breathe”.

The International Advertising Gift Council (IGC Partners) is a world-wide consortium of companies, founded in 1956, dedicated to bringing new standards of creativity, quality and efficiencies to the corporate and promotional gift industry. IGC Partners carefully selects its members in order to ensure t hat each represents the most dynamic and successful promotional business in its country.

The Promotional Specialists is a leading Promotional Marketing company with a focus on eco-friendly premiums and incentive programs. TPS assists progressive brand oriented companies accomplish their strategic Marketing, Sales and Human Resource oriented objectives.

For more information Contact:

The Promotional Specialists - Aaron Moscoe, CEO: +1 905-474-9304,

World Clean Air Forest Initiative – Andrew Pothecary, Managing Director:

International Advertising Gift Council - Ross Thompson, Chair:

Visibility: Everyone
Posted: Tuesday September 1, 2009, 3:24 am
Tags: tree air clean environment kits planting WCAFI [add/edit tags]

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Andrew Pothecary
male, age 40, committed relationship
London, London, United Kingdom
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\nThe Clean Air Tree Kit is the perfect way to show the green credentials of your company and commitment to Corporate Social Responsibility, while raising awareness of your brand.\r\n\nThe World Clean Air Forest Initiative (WCAFI) is a not-for profit ...
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World Clean Air Forest Initiative (WCAFI) - the UK-based non-profit that aims to ‘clean’ the air - today announces that for the first time, individuals will be able to purchase its Clean Air Tree Kits from Inside W...
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\nThe Green Man Foundation kids and Jim Prentice, Minister of the Environment, holding the WCAFI Clean Air Tree Kit\r\nProject Greenman is part of The Garden Foundation, a non-profit organization started by \"The Frugal Gardener\" Jeff Arsenault.  Pro...

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