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Jul 30, 2010

Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clients, we fall short of a good argument. We—designers, developers, and agencies alike—don't do a good enough job reassuring our clients that following the leader is not only unecessary, but bad for their business. So, for the remainder of this article, I want to dig a bit deeper into two examples of influential but poorly designed sites we're likely to take cues from and then provide a, well, simple plan for staying simple...

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Posted: Friday July 30, 2010, 9:00 pm
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Sarah Anderson
female, age 57, married, 6 children
Alliance, OH, USA
SARAH'S SHARES
Aug
30
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Designers, instead of continuing to create confused, unclear and unfocused pages—pages that include more information than is necessary and in a way that undercuts their core purpose—let\'s adopt a new standard, following a very simple rubri...
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Designers, instead of continuing to create confused, unclear and unfocused pages—pages that include more information than is necessary and in a way that undercuts their core purpose—let\'s adopt a new standard, following a very simple rubri...
Jun
29
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Most of the successful marketing campaigns that stand out in my memory all revolve around characters. Some of them are simply charismatic spokespeople, like Geico\'s gecko, Nationwide\'s \"Greatest Spokesperson in the World, or, I suppose, Burger King\'s ...


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