It gives me great pleasure to tell you that ASPCA^® Mission: Orange^TM is now officially underway. Launched today from our shelter in New York City, ASPCA Mission: Orange is a focused, measurable effort to create a country of humane communities, one community at a time, where animals receive the compassion and respect due to them as sentient beings—and where there is no more unnecessary euthanasia of adoptable animals simply because of a lack of resources or awareness.

With the collaboration of community and animal welfare leaders in “target communities” across the country, it is our hope that we will begin to effect immediate, measurable and sustainable change. During the first year of our campaign, ASPCA Mission: Orange will launch in Austin, TX, Gulfport/Biloxi, MS, Philadelphia, PA, and Tampa, FL. We will also continue to implement the principles behind ASPCA Mission: Orange in New York City.

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