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Feb 12, 2013

Starting your own business may be an easy task, but turning it into a successful one is another story. For instance, you’ve established ground by creating a beautiful, useful, and never-seen-before iOS app which shows so much promise. You’ve already gotten it approved by the App Store, plus you’ve got an exciting set of financial backers, a capable development team, and a great-looking website to boot. But what if a few months into the business you suddenly realize that no one notices your supposedly compelling app? What if no one uses it? All your efforts would all go to waste if this happens—that is whyyou need to boost your big idea and make it even bigger.

Wondering how you can ensure success and make your startup fly? Consider the things below when marketing your startup.

Keep your eyes focused on one thing

Motivational speaker Tony Robbins once said: “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.” Most startups are given the option to tap into as many audiences as possible. Taking off from the example above about creating an app, you can consider creating a fully free app and just focus on earning from the ads that get displayed when a user runs it or you can choose to create an app with lite and full versions and wait for users to pay and download the full version in order to earn money. Either way, you need to keep your eyes focused on one strategy only.

Another example of keeping your eyes focused on one aspect of your business is when you’ve got so many ideas for a product or service that you want to have three offerings at once. Say, you’re into making mobile-based thingamajigs and you intend to gain profit from them. Releasing an app that makes you go bald, an app that lets you grow a mustache, and another app that turns you into a fatty – all at the same time – will most likely become chaotic because you won’t be giving each product the right amount of attention and buzz it needs. You also run the risk of coming out with products that aren’t fully polished and your crowd might end up not liking all three of them.

Know your audience and stay within your market

If you want your startup to become known in mobile app development, market your company to mobile app users. Participate in events to leverage the people around you. If you want to establish your business’ identity, specifically identify the area that you want to be in and the niche market you want to cater to. RingCentral CEO Vlad Shmunis suggests concentrating on what you do best in order to be remembered by your public.

On the topic of focusing on your chosen market, the cloud telephone honcho has this to say: “We’re not trying to veer out from our main task, and main task is enterprise-level communications to small businesses. We’re not trying to bring them additional services. We’re not trying to be a generic cloud platform.” Truly, knowing your audience can eventually lead to being recognized as being on the forefront of your line of business.

For more tips and trends on marketing your startup towards success, visit and bookmark the RingCentral blog and closely watch this space.

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Posted: Tuesday February 12, 2013, 12:24 am
Tags: business up start [add/edit tags]

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Edward Morrison
male, age 29,
Akron, CO, USA
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