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Feb 14, 2013

3 Ways to Get More Profile Views to Your LinkedIn Profile

If you didn’t receive an email from LinkedIn yet, there are simple steps you can take today to improve the views to your LinkedIn profile.

Here are 3 easy ways to get more people looking at your LinkedIn profile.

1. Use Your Keywords

LinkedIn is a database OF professionals FOR professionals. And people are searching this LinkedIn database looking for someone like YOU.

The only problem is they don’t know your name. If they don’t know your name, how can they find you? Easy… KEYWORDS. Future clients, customers, and partners look for you by typing in keywords.

Do you know what your best keywords are?

Dynamic, professional, problem solver are NOT keywords. These words can describe anyone.

You want to find words that are very specific to who you are and what you do.

Here are some questions to help you determine your keywords:

  • What are your website keywords?
  • In which industries have you worked?
  • What certifications do you have?

Once you have these keywords, you want to make sure you use them liberally throughout your profile and make sure they are listed as your skills as well.

BONUS TIP: Use your keywords strategically…especially in your headline, summary, and specialties since LinkedIn weights those heaviest for search results.

Good keyword usage:
As an account manager who specializes in the sales & marketing of architectural software such as AutoCAD, Revit, and other 3D modeling software solutions, I realize the importance of….

Bad keyword usage:
sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales…

Remember, you can’t be found for keywords that are not in your LinkedIn profile.

Make it easy for people to find you by using the terms they are using to search for you.

BONUS TIP: Survey your best clients and customers and ask them what words they would use to find you.

2. Make your LinkedIn Search Result Compelling

Let’s say someone searches a keyword phrase within LinkedIn and your profile appears in the search results… Is your search result listing compelling enough to your potential viewer to make them want to click on it to read more?

According to LinkedIn research, profiles with a profile picture are seven times more likely to be viewed than profiles without a profile picture. So make sure your profile picture shows you in the best light! Dress professionally. Smile and look friendly and approachable.

How about your headline? Again, your LinkedIn headline is heavily weighted for your appearance in search results, so make it keyword-rich and ideally like a headline in a newspaper… it should compel a person to want to read more. The default headline is simply your last job title and company. Talk about BORING!

Your LinkedIn headline is the very first impression members get of you in search and will determine whether they click to read more or click to the next profile, so make it compelling.

3. Participate!

LinkedIn just announced they have over 200 MILLION MEMBERS. That’s a lot of professionals, entrepreneurs and business owners! In order to get noticed, you can’t just sit back and hope people will reach out to you.

In order to get noticed, you need to get active on LinkedIn.

The more you participate and provide value to the community, the more other members will see you and the more views you'll have of your LinkedIn profile.

Here are some easy ways to boost your activity level on LinkedIn:

Status Updates: Keep in touch with your network by posting Status Updates. Did you read an compelling article? Did you finish an interesting project? Are you attending a unique event? Did you hear/have a great piece of advice? Share it on LinkedIn!

Groups: Join LinkedIn Groups where your audience is and become an active member. Comment on discussions. Create interesting and engaging discussions that compel people to comment. Position yourself as an expert and thought leader. Help and inspire other members. Make people take notice of you so they click on your profile to learn more about YOU.

Endorse Your Contacts: Yes, I know not everyone is a fan of endorsements, but they really are amazing when used appropriately. By this I mean endorse your connections for their real skills that you've had experience with…not just the skills LinkedIn recommends. Not only will they be touched by your generosity, you'll appear in their notifications and usually email inboxes. Chances are they'll be inspired to view your profile and endorse you in return. Either way, your photo linking to your profile is now listed next to the Skill you endorsed on their profile. And yes, there’s a good chance people will see it and click to read more about YOU!

BONUS STEP: What Happens When People View Your Profile?

Now that more people are viewing your LinkedIn profile, does it showcase you in a manner that is impressive? It’s great to have people visit your profile, but if there’s nothing there that differentiates you, why bother?

Your LinkedIn profile is like a mini-website…it's your first impression and a digital introduction. Don’t waste this opportunity by simply regurgitating your dull, boring resume. Instead, take this opportunity and present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services. Use your LinkedIn profile as a tool to proactively shape your online image.

By Christine Hueber

Visibility: Everyone
Posted: Thursday February 14, 2013, 12:17 pm
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