START A PETITION 25,136,189 members: the world's largest community for good
Apr 25, 2013

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how to behave online?

Sites like LinkedIn have shifted us away from anonymous internet usage to an age of personal branding and online identity ownership. So, if our online profiles are to be taken as extensions of ourselves or at least representations of our best self, shouldn’t our actions online just be a reflection of what we are like offline?

If social media is just a new tool to achieve the same end goal – to communicate – shouldn’t the same etiquette for communicating in person or over the telephone apply?

If LinkedIn was a real-life networking event, how would you react if you saw these behaviours?

  • A person walks in and starts handing out his business cards without having spoken to anyone – This is what it looks like when you send out LinkedIn invitations to connect without personalising the message or introducing yourself.
  • People exchange business cards but don’t speak to each other at all during the entire event – If all you do is connect with people but do not follow-up, you’re just building a collection of names. Without any past interactions, the likelihood of people being receptive to anything you have to offer in the future is pretty low.
  • There is a group of people talking to each other. Among them stands someone who doesn’t speak or react but insists on standing within the group – If you’re not contributing to the discussions happening around you, you’re not adding value to the community. Which begs the question, why should people connect with you in the first place? No one will think of “the guy who just stood there” when a job or an opportunity comes up and they need someone to fill it.
  • A recruiter talks to everyone in the room but all she’s got to say is what jobs she has open – The scatter gun approach to advertising your jobs rarely work. If you’re speaking to a room of professionals with mixed skill sets, is it really appropriate to tell all of them about the 10 IT jobs you are recruiting for?
  • The guy who can only talk about a position he worked in 5 years agoUpdate your LinkedIn profile. When all people have to go on is your profile, give them as much information as you can so that they have an idea of why you are worth their time. Outdated information is not appealing to anyone.
  • A woman gives a pat on the back to each person who starts a discussion or makes a comment – Likes are powerful social signals. They denote positive feedback and act as an endorsement for an article or status update.  They are snippets of online connection that hopefully add up and facilitate real conversations. However, over-usage lead will lead to fatigue and will eventually diminish the value of your “Like” within your network.

Most interactions online are analogous to situations we encounter offline. This begs the question; do we really need to learn new set of written rules on social media etiquette to be able to function on LinkedIn, Twitter, Facebook and Google+? Let us know what you think in the comments.

Maebellyne Ventura

Maebellyne Ventura is a digital marketing professional within the recruitment industry. She is also one of the founders of Clever Biscuit, a young start-up creating simple and innovative products. Follow Maebellyne on Twitter @Maebellyne.

Visibility: Everyone
Posted: Thursday April 25, 2013, 9:47 am
Tags: [add/edit tags]

Group Discussions
Or, log in with your
Facebook account:


Tim C.
male , single, 2 children
Vancouver, BC, Canada
(0 comments  |  discussions )
\nhere was an intriguing discussion on Facebook amongst some recruiters that I have great respect for (even when their opinions differ!): Casey Kugler had just got access to LinkedIn Recruiter for the first time and he was, of course, rather excited! S...
(0 comments  |  discussions )
\nIf you watch the X Factor, you’ll be familiar with the following phrases: “It means everything to me” and “I want this more than anything” usually followed by a short sob story and some tragic music. We love a good &lsqu...
(0 comments  |  discussions )
\nYou’re written yourself a great resume, but you want it to be read – which words do you use? Here are the top 20 power words to be put in your survey and to impress the reader (courtesy of CareerBliss).\r\nWhich are your favourites? Let us ...
(0 comments  |  discussions )
\nThe types of job hoppers:\r\n\n\n\nNecessa ry Hoppers: The necessary hoppers feel that they have served their time at their place of work and they have given all they can give. They have decided that they are leaving and that is that.\r\n\nBoredom Hoppers: Bo...

(1 comments  |  discussions )
\\nZEN was suspended by Eric with no warning. We don\\\'t know any reasons nor how long it will last....\\r\\nI asked about it on the forum but my post was immediately deleted. 2 threads and petitions about Zen also. And 2 her help-groups. :-(\\r\\nUntill to...
(0 comments  |  discussions )
\\nA new study published in the Journal of Consumer Research (PDF) reveals that subjects salivated over the smell of chocolate cake as much as those that only saw a picture of chocolate cake and encouraged to imagine the smell. We already know that Rea...
(0 comments  |  discussions )
\\r\\nCOME TO: \\r\\nTucson\\\' s 32nd Annual Peace Fair and Music Festival2014 Theme: Climate JusticeThis FREE event is Arizona\\\'s largest gathering of Peace, Justice, and Environmental groups, with Live Music, Tables, Food, Entertainment, Children\\\'s ...
(0 comments  |  discussions )
\\n\\r\\nHello my C2 Family, \\r\\nFirst let me say Thank You to those of you who have so sweetly fwd my posts. You are SO AWESOME!! I will never forget your help. Anytime I can repay the favour, please tell me. Second, my Submit button has disappeared lea...
(0 comments  |  discussions )
http://animalpetitionsand petitions-and-more-febr-1 8.html\\r\\n

Mar 31
Blog: How to Extend the Life of your TRIAD Boilers by Kayleigh L.
(0 comments  |  discussions ) — \\nHow to Extend the Life of your TRIAD Boilers \\r\\n \\r\\nCorlis Engine Review\\r\\nEvery user desires to prolong the life of a unit. TRIAD assists their clients in achieving this important objective by informing them of ways they can avoid problems... more
Feb 27
Blog: Dr Oz Weight Loss - The 100% Natural And Very Efficient Diet Pill by Debra S.
(0 comments  |  discussions ) — \\nYes, Dr. Oz called Garcinia Cambogia Extract (HCA) the Holy Grail of Weight Loss. He went on to say, “Anytime I see a scientist get this excited about something like Garcinia Cambogia Extract and when I looked through some of this research and... more
Blog: My Favorite Websites by krysta I.
(0 comments  |  discussions ) — \\nIFAW:\\r\\nOCEANA\\r\\nPETA:\\r\\nEARTH 911:\\r\\nANI MALs ASIA:\\r\\n \\r\\n\\r\\n\\n more
Feb 21
Blog: testing one two three by Geoff M.
(0 comments  |  discussions ) — hello world more
Blog: Garcinia Cambogia Reviews From Actual People Garcinia Pure Extract Is A Huge Success February 20 by Dany M.
(0 comments  |  0 discussions ) — \\nGarcinia Cambogia Reviews From Actual People Garcinia Pure Extract Is A Huge Success February 20\\r\\nGarcinia Cambogia System The Dr. Oz Lose Weight Quick Process Without Having Side Effects\\r\\nHe went on to say, “At any time I see a researcher... more
Content and comments expressed here are the opinions of Care2 users and not necessarily that of or its affiliates.