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May 1, 2013


by Jay P. Margedant
President, Flint River Ranch

We've had a lot of calls & emails of concern about the recall by Natura â„¢ (bought by Proctor & Gamble the other year) products and what's happening in this industry.

Obviously, there is still a lot of fear in the pet community about origin of ingredients, bacteria and salmonella, in particular.  For those who don't know, Natura â„¢ has issued a recall last week on their product line(s) due to salmonella contamination.   

This recall affects all of their product lines (EVO, Innova, Karma, Healthwise and California Natural) with an up expiration date going up to March 24th, 2014. They want it all discarded.

I don't know if Natura's issue is just with chicken-based products.  I believe that they are pulling a lot of products so that they get every product that could present a contamination issue.  Their goal is to insure pets don't get sick, and the purchasers of their products don't either.

Bacteria; in slight amounts, can actually be handled by a healthy pet fairly well as pets hold food in an acidic gut for a good period of time before it gets passed into the rest of the digestive tract.  Bacteria will be destroyed by digestive acids in the stomach and not cause a specified risk to a healthy pet.  Humans on the other hand digest food quicker than pets, constantly put our fingers to our faces & mouth and we'll get sicker from the residual salmonella that is still viable when it gets into our digestive tract.

Now, I'm not saying that this recall isn't necessary, or that we should be content with salmonella in our pets' products and not be reactive.  Quite the contrary, we should all be vigilant about bacteria around our food preparation area and the proper handling of all pet food products and treats.

Flint River Ranch has been active in insuring that all of our products are provided from certified sources and we test ingredients and monitor all aspects of our production and maintain its cleanliness.  To date, Flint River Ranch has not been part of any recall and we continue to try our best to make sure that we don't ever have an issue like this happen (we don't wish this issue on any manufacture, much less their customers).

I guess it's the nice part of being one of the "little guys"; we're not trying to jam a million pounds of products out into the market.  We focus on small batches of established, holistic formulas.  We're not trying to be all things to every possible customers.  We focus on the quality of our ingredients and foods, not on how much we could produce.

In all, manufactures do not want you to get sick from handling their products, which is the main reason for these recalls; to prevent human illness from handling these products.  No illnesses have been reported; either human or animal, with this current Naturaâ„¢ recall, yet the public frustrations at continued recalls is apparent.

Related Article:
Safe Handling of Pet Products


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Posted: Wednesday May 1, 2013, 10:26 am
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Donna Watkins
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