No, we’re not talking about the colour, but the message. The fashion industry is turning eco-friendly, a trend that everyone can get behind. It’s become clear in recent years that the fashion industry, like many others, can have a huge impact on the environment through its farming of materials. For example, farmers use pesticides in order to protect textiles which have an adverse effect on the wellbeing of wildlife, as well as risking the contamination of other products including the food we eat. It’s not just the production that harms the world around us either; when people throw out unwanted clothes, they end up in landfills despite the fact that these clothes could have easily been recycled or donated. On the whole, the ever-changing nature of the fashion industry has resulted in a lot of wastage that has only contributed to a mounting problem in our society, but the times are changing again and this time it’s in the right direction.
So how exactly can clothing and the fashion industry be environmentally conscious? Many companies are now turning to organic and eco-friendly materials for their clothes, such as pesticide-free cotton and ethically produced silk, and getting their materials through Fair Trade. This is proof that eco-friendly fashion isn’t automatically unattractive or unappealing, quite the opposite in fact. It’s simply a case of adjusting current practices to suit the more socially conscious times we live in. The key to true sustainability, however, lies with the manufacturers and fashion designers. The companies selling the clothing will have rather a small impact on the industry changing; what matters is that these fashion designers start turning to recyclable, ethically sourced materials in order to really push the change. Many fashion brands are developing their own ranges and working towards a better, brighter future, be it start-up companies specialising in eco-friendly fashion production or an already established name attempting to do its own part. Many brands at London Boutiques are working to reduce their carbon footprints through their fashion ranges and accessories, and a quick search on the internet will reveal tons of up and coming brands with their impact on the environment at the forefront of their mind.
If you’re interested in injecting a bit of fresh life into your wardrobe as well as doing your bit for the environment, then why not change the way you view fashion for the better? Don’t throw out your unwanted clothes: donate them to a charity shop or to someone else who could make use of them. When you go out looking for new clothes, keep an eye out for the labels. In order to ensure standards for the future, a new labelling system is being developed to effectively establish whether the clothes you’re buying are eco-friendly and are made from appropriate materials. It’s only a matter of time before this new system is a matter of course an soon enough, sustainable fashion will be the predominant trend rather than a growing ideal.