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Aug 6, 2013

Focus:Environment
Action Request:Donation
Location:Canada


LogoNozzle with warning label
Our Campaign

Our Horizon is a registered non-profit organization that empowers people and communities to change the world. Our first campaign is a globally unprecedented approach to climate change: we want to put warning labels on gas pump nozzles just like those on cigarette packages.

We're asking municipalities across Canada to use their licensing powers to pass our idea into law. We have a game plan to take it global from there. You can support our campaign at: www.indiegogo.com/projects/face-the-change


Warning label: Caribou   Warning label: Drought

Our Story

Founder and Executive Director Rob Shirkey has been concerned about climate change for all his life. When Rob's grandfather passed away last summer, his final words to him were "Do what you love." He left Rob a small sum of money that he used to launch Our Horizon in January of 2013. Since then, Rob has funded almost the entire project out of his own pocket and now needs your support.

Picture of Our Horizon supporters 


The Cross-Canada Tour

We have conducted workshops at schools in Toronto for students to express their climate change concerns by designing their own warning labels. We also inspire participants to use their voices to make our idea real; we now have a growing list of youth who have committed to speak at Toronto City Hall when our motion is debated.

Student drawing warning label

We are taking our workshops from coast to coast this fall. Our objective is to inspire youth and give them the tools they need to advocate for the idea in their own communities. In the end, youth will inspire youth: every person that does a speech to their representatives at their City Hall and shares it on YouTube will be a hero. They will receive a Climate Change Champion medal from us in recognition of their courage.

Image of Climate Change Champion

We have hired a full-time tour coordinator and have a database with the contact information of every single elementary school, high school and environmentally-minded university club in Canada. It's going to be a lot of work but we're dedicated to making this happen.

The Warning Labels

Our use of fossil fuels has dangerously altered the basic chemistry of our planet. Addressing climate change is the greatest challenge of our time.

Warning label: Ocean acidifcation   Warning label: Asthma

The labels show the effects of climate change right in the palm of your hand. They are a catalyst. Our idea will cause some individuals to change their behaviour but, more importantly, they will result in a shift in our collective demand to allow for real action on climate change.

Rob doing talk at Centre for Social Innovation in Toronto


Your Contribution

Citizens in countries all over the world have been cognitively primed for our idea with the warning labels already on tobacco packages. The first communities to pass our by-law will set a precedent for the world to follow. This campaign is the first step in our larger vision of putting these labels on gas pumps all over the world.

Students designing their own warning labels at our workshop


Your contribution can help make this happen. With this campaign, you have the opportunity to change the course of human history. The best perk of all isn't the stuff listed to the right, it's this: you will get to tell your children and grandchildren that your contribution helped change the world.

Please support our campaign by making a contribution at: www.indiegogo.com/projects/face-the-change

Sincerely,

Rob Shirkey
Executive Director
Our Horizon

Visibility: Everyone
Posted: Tuesday August 6, 2013, 11:34 am
Tags: change air clean youth environment climate smog [add/edit tags]

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