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Nov 18, 2013


In case you have not goggled your name or your company's name lately, it may be a good time to do so now. Part of a good marketing plan involves being aware of how you appear online to your prospective customers. You can be sure that many prospective customers will have searched online to find out what is being said about you and some of it may come as a surprise.

When a potential customer finds your business online, the next step that they are most likely to do is to research your online reputation before making a purchase. If you are not aware of what is being said online about your business, it may cost you so much lost revenue. It might take only one or two negative comments on the Internet about your product or company to drive away customers. It may not even necessarily have to be a bad feedback from a customer since your competitors can just as easily post negative comments about you. Reviews and comments online about you or your business do not even have to be true to cause damage to your online reputation.

Many people may not be aware that they have a Google Places business-page which is an archive of reviews for all of the businesses that Google locates. Google Places also stores reviews of your business from all of the business listings like Yelp and Yahoo which may have bad comments that you have never even seen. If your business has generally attracted bad reviews, then Google Places will give all bad reviews a priority for your Places listing. These sites can actually turn out to be quite damaging if the information that they carry about your business is false or negative. However, you can turn your poor online reputation around in a very short span of time so that you can begin to benefit from it.

Statistics show that 80% of consumers check businesses online and as many as 94% of Google users only look at the first ten results in the search engine results pages. It is important, therefore, that the positive messages about you be placed prominently in these listings. Especially with the impact of mobile devices that can connect to the internet, bad reviews can have an immediate impact on your revenue and the flow of customers into your business. Bad online reviews can do damage to your profit and they will not simply disappear, even if they are false or misleading.

So, what can a business-owner do to protect his or her valuable online reputation from being damaged by a few negative remarks? How can one get existing negative comments out of the top ten search-engine listing while at the same time replacing them with positive messages that owner wants the business to project?

Formulate strategies to resolve these problems and to create a good online reputation for your business. We will conduct an analysis of your online presence to review the existing comments so that we can inform you of the state of your reputation on the web and conduct steps to make any necessary remedies and safeguards. We will then collect all of the reviews of your business in the past and in the present for you to analyze and then suppress any that are negative or damaging to your reputation. While we are doing that, we will make any of the necessary changes to your information details, such as phone numbers, images, addresses or other information that we find to be out-of-date. Once the groundwork has been laid down, we will then have genuine, positive feedback from your customers posted to your review sites, like Google Places, to begin the process of building up the online reputation for you and your business. Lastly, we will monitor the progress of your Internet reputation and alert you to anything that requires further attention through a thorough and regular analysis.

While negative reviews cannot be removed from the Internet altogether, our approach can push them down the search-engine index lists so that they are buried several pages down in the results and stop having any impact on your reputation. In addition, we will procure good testimonials and reviews from your satisfied customers using our strategies for producing a strong online visibility. If you have not looked at your business' online reputation, or even if you know that it requires improving but do not know how to go about it, you should contact us for a consultation. Do not let your business lose any more valuable customers or revenue due to a poor online reputation. Do something about it before you lose another dollar. Online Reputation Management Defender offers you a free review of your online reputation and a consultation with us to thresh out what can be done to improve it.

Visibility: Everyone
Posted: Monday November 18, 2013, 5:27 am
Tags: agency online management reputation [add/edit tags]

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Edison Hinesley
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