ACTION ALERT: Please tell Careerbuilder: "Still not funny" Published: 2/3/2006
It’s Super Bowl time and once again Careerbuilder.com has chosen cruelty over creativity. The company is kicking off a second year-long campaign using an office full of chimpanzee "actors." Here's what you can do:
1) Send an email. Please tell Careerbuilder you are disappointed that they continue to run these ads and have started yet another campaign, even after being informed of the cruelty inherent in the business.
Richard Castellini Vice President for Marketing CareerBuilder, Inc. 8420 W. Bryn Mawr Ave., Suite 1000 Chicago, IL 60631 richard.castellini@careerbuilder.com
Note: If you use an email platform such as Outlook, clicking on the email link on the action alert will generate a pre-written email. Feel free to change it and be sure to add your name at the end.
2) Contact customers. You might want to look at the list of companies that utilize Careerbuilder.com. If you contact these companies, consider urging them to voice their concern.
3) Letter to editor. Send a letter to your local newspaper explaining to your community that you refuse to support companies that exploit great ape "actors." (Use this link to find and send a letter to your local paper. You can cut and paste the sample letter found below or write your own, but remember to keep it under 250 words.)
Sample Letter to the Editor:
To the Editor: In this day and age when great apes can be computer-generated realistically and dramatically in movies like King Kong, I find it disturbing that television ads like those shown during the Super Bowl for Careerbuilder.com still exploit real great ape "actors" for a cheap laugh.
A primatologist conducted a 14-month investigation, and witnessed daily physical, psychological, and emotional abuse of the chimpanzees in the entertainment industry. Chimpanzee "actors" often endure cruel training procedures off the set, despite the AHA’s familiar "No animals were harmed" stamp of approval. The chimpanzees in these ads are babies taken from their mothers at an early age. When their short careers are over most retired great apes can expect to be cast off to a barren cement cage or some other substandard roadside attraction where they will live the last 40 to 50 years of their lives.
Chimpanzees are social beings with extremely complex needs. They do not belong in the entertainment industry. I encourage your readers to read more at www.chimpcollaboratory.org and to avoid companies that trade cruelty for cheap laughs.
[YOUR NAME] [YOUR HOME TOWN] [YOUR CONTACT INFORMATION]
For more suggestions on what to include in your letter, please click here.
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