22,424,835 members doing good!
about our ads
share your passions, stories, inspirations, and more
Report Says Consumers Want More Sustainably-Made Products than the Market Provides
Jul 31, 2007

Focus:Environment
Action Request:Read
Location:United States
  • Sustainability Not Just about 'Saving the Earth' for Consumers According to a New Hartman Group Report
    PR Web, 5/29/2007
    Straight to the Source

According to the report released by The Hartman Group the term "sustainability," while widely used by the media and industry, has little to no meaning to consumers, they ascribe very different personal meanings to this term. The newest report released by The Hartman Group, The Hartman Report on Sustainability: Understanding the Consumer Perspective, examines how public perception of sustainability affects consumer behavior.

According to the report released by The Hartman Group the term "sustainability," while widely used by the media and industry, has little to no meaning to consumers, they ascribe very different personal meanings to this term. The newest report released by The Hartman Group, The Hartman Report on Sustainability: Understanding the Consumer Perspective, examines how public perception of sustainability affects consumer behavior.

The report finds that just over half (54%) of consumers claim any familiarity at all with the term "sustainability" and most of these consumers cannot define it appropriately upon probing. Only 5% indicate they know which companies support sustainability values. Only 12% indicate they know where to buy products from such companies.

Sustainability is not seen by consumers as simply 'saving the Earth.' It is a multi-dimensional topic that encompasses the environment, the family, the community and even the economy of today's world "Sustainability is not seen by consumers as simply 'saving the Earth.' It is a multi-dimensional topic that encompasses the environment, the family, the community and even the economy of today's world," said Laurie Demeritt, President and COO for The Hartman Group. "Many of the consumer values driving the interest in health and wellness stem from a foundation of sustainability. Sustainability, in a sense, is about preserving a certain condition or way of life; the ability to control one's surroundings."

According to The Hartman Report on Sustainability, while most consumers have a limited understanding of the broad concept of sustainability, consumer engagement can be described in varying degrees of "sustainability consciousness." This refers to the way people link everyday life to "big" problems (e.g., food, water and air quality). The report finds that 72% of US consumers believe their purchases have significant impact on society. Additionally, a full 71% say they are "somewhat likely" or "very likely" to pay a 10% premium for sustainable products.

"The dynamics of sustainability in American consumer culture will continue to change and evolve, just as dynamics behind so-called 'green' and 'environmental' markets have evolved. For those involved with speaking to consumers from a platform of sustainability, we feel that it is important to reiterate that we are currently experiencing a significant cultural shift in which consumers will continue to adapt their behavior to align with companies, products, and services which they find to be relevant to their current lifestyle," said Harvey Hartman, Founder, Chairman & CEO.

About the Report: The Hartman Report on Sustainability: Understanding the Consumer Perspective is the first major integrated quantitative and qualitative study to find out how consumers feel about a world struggling to live in balance today for the benefit of future generations. The research for this report was conducted in the winter of 2007 and includes 150 hours of ethnographic research as well as a national quantitative survey with 1,606 respondents.

About The Hartman Group: The Hartman Group, Inc., founded 1989, is a full-service consulting and market research firm offering a wide range of services and products specializing on the health and wellness markets. The company's headquarters are located in Bellevue, Washington.

Additional information about The Hartman Report on Sustainability: Understanding the Consumer Perspective can be found at The Hartman Group website - www.hartman-group.com. 
Visibility: Everyone
Posted: Tuesday July 31, 2007, 5:57 am
Tags: market the want more than products report consumers says Provides sustainably-made [add/edit tags]

Group Discussions start a discussion
Comments
Or, log in with your
Facebook account:
Compose your comment and submit:

Author

pElAgUS hellot
Author Tools:
Compose New Share
female , single
Tamarindo, Costa Rica
PELAGUS'S SHARES
Oct
24
(0 comments  |  discussions )
Breakfast: Bread & strawberry jam Dinner: 250 gr couscous 1 zucchini 1 slice oignon 1 red bell pepper Curry Olive oil Pepper Mix the hot water with the couscous, grill the zucchini with curry & pepper, then grill the bell pepp...
Oct
23
(0 comments  |  discussions )
Breakfast: Oatmeal & Rice milk Dinner: 5 medium potatoes 400 gr mushrooms, pepper, parsley, olive Oil Curcuma Cook the potatoes in the water with curcuma. Grill the mushrooms in the oil with pepper, then add the potatoes & t...
Oct
21
(0 comments  |  discussions )
Breakfast: Oat meal with rice milk Dinner: 1 brocoli 2 big apples 250 gr pasta Cinnamon Cook the brocoli in water Cook the pasta in water, a mn later add the apples cut in cubes & the cinnamon. Mix &a...
Oct
20
(0 comments  |  discussions )
Breakfast: Avocado with olive oil & pepper Dinner: Pasta sweet peas 1 cucumber 1 slice red oignon curcuma pepper soy oil cook the pasta with the curcuma. grill the cucumber with the oignon in the oil & pepper. Mix & se...


ads keep care2 free
SHARES FROM PELAGUS'S NETWORK
May
18
(0 comments  |  discussions )
The sun in the North is a temporary guestWho brings with him much warmth and light when he comesFor a few precious months every year he keepsUs company through night and day He makes the trees green, he makes flowers bloomHe makes the birds sing, and ...
May
14
(0 comments  |  discussions )
Ashley is our middle cat and only female.At 11:48 a.m. Thursday, 9 May 2013 in a valiant battle against agressive lung cancer, Ashley died at home.
May
9
(0 comments  |  discussions )
The largest genocide in human history happened where? Most people would answer Germany, and the Jewish Holocaust. Actually though, the largest genocide happened in the USA, with the native American Indians, with estimates of 19 million to 100 millio...
May
8
(0 comments  |  discussions )
(0 comments  |  discussions )
Official Nuclear Radiation Study; Tokyo University Hayno, R.S., et al (2013) Internal Radiocesium Contamination of Adults and Children 7 to 20 Months After the Fukushima NPP Accident as Measured by Extensive Whole-Body-Counter Surveys, Proc. Jpn....


ads keep care2 free
MORE ALERT
May 24
Alert: petitions and more, May 24 by Anneke A.
(1 comments  |  discussions ) — https://e-activist.com/ea -action/action?ea.client. id=104&ea.campaign.id =20549&ea.tracking.id =email Iceland: Stop the Slaughter of endangered Fin Whales http://links.mail.rspca.o rg.uk/servlet/MailView?ms =NTQ4NjY5NQS2&r=NDE3M jMzMDQxNjQS... more
Alert: petitions and more, May 24 by Anneke A.
(0 comments  |  discussions ) — https://e-activist.com/ea -action/action?ea.client. id=104&ea.campaign.id =20549&ea.tracking.id =email Iceland: Stop the Slaughter of endangered Fin Whales http://links.mail.rspca.o rg.uk/servlet/MailView?ms =NTQ4NjY5NQS2&r=NDE3M jMzMDQxNjQS... more
May 23
Alert: petitions and more, May 23 by Anneke A.
(0 comments  |  discussions ) — http://www.mexicanwolves. org/index.php/news/998/51 /A-Reprieve-for-Gray-Wolv es  http://grijalva.house.gov /news-and-press-releases/ grijalva-urges-interior-s ecretary-to-cancel-pendin g-rule-that-would-end-end angered-species-act-prote ctions-for-... more
Alert: petitions and more, May 23 by Anneke A.
(0 comments  |  discussions ) — http://www.mexicanwolves. org/index.php/news/998/51 /A-Reprieve-for-Gray-Wolv es  http://grijalva.house.gov /news-and-press-releases/ grijalva-urges-interior-s ecretary-to-cancel-pendin g-rule-that-would-end-end angered-species-act-prote ctions-for-... more
Alert: TAKE ACTION: SAUDI ARABIA: END CHILD MARRIAGE AND MALE GUARDIANSHIP OVER WOMEN by Beverly M.
(1 comments  |  0 discussions ) — TAKE ACTION: SAUDI ARABIA: END CHILD MARRIAGE AND MALE GUARDIANSHIP OVER WOMENUrge them to act quickly to raise the minimum marriage age to 18, put an end to the male guardianship system, and ensure appropriate safeguards to guarantee that a woman has... more
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.
Copyright © 2013 Care2.com, inc. and its licensors. All rights reserved