Chrysler ad drives gay activists crazy
Gay rights activists are looking to put the brakes on a car advert which they claim portrays gay people in a derogatory manner.
The advertising campaign for the new Chrysler Dodge Caliber features a tough looking man being turned into a pastel clad “fairy” walking dogs on pink leashes with the slogan, Anything but Cute.
Gay advocates believe the commercial is stereotypical and offensive to gay men. Link to the full article
Link to read Ad overview & to the Ad's storyboard stills
Dodge prides itself in being a Masculine Brand and the ad showed that the little fairy couldn’t soften a tough car. This could be good marketing...
I just think the gay stereotype and silly fairy comment used at the end of the commercial is well crafted homophobia when used together. Maybe it’s the Dodge welcome to new AFA customers.