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Apr 8, 2006

Chrysler ad drives gay activists crazy

Excerpt:

Gay rights activists are looking to put the brakes on a car advert which they claim portrays gay people in a derogatory manner.

The advertising campaign for the new Chrysler Dodge Caliber features a tough looking man being turned into a pastel clad “fairy” walking dogs on pink leashes with the slogan, Anything but Cute.

Gay advocates believe the commercial is stereotypical and offensive to gay men. Link to the full article

Link to read Ad overview & to the Ad's storyboard stills




Commentary:

Dodge prides itself in being a Masculine Brand and the ad showed that the little fairy couldn’t soften a tough car. This could be good marketing...

I just think the gay stereotype and silly fairy comment used at the end of the commercial is well crafted homophobia when used together.

Maybe it’s the Dodge welcome to new AFA customers.



Visibility: Everyone
Posted: Saturday April 8, 2006, 9:58 am
Tags: glbt advertisements discrimination homophobia [add/edit tags]

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Amalthea Lalaith (11)
Saturday April 8, 2006, 2:47 pm
Hmmm. I haven't seen that commercial. I would have to see it to make an informed opinion, sorry.

Barbara Anello (62)
Saturday April 8, 2006, 3:58 pm
Amalthea,

There's a link at bottom of my post where you can view the Ad's storyboard stills.

Past Member (0)
Wednesday April 12, 2006, 11:44 pm
as a owner of a dodge vehicle this commercial makes me anything but proud. it's completely unnecessary to try and sell their "tough" vehicles in this manner.

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Barbara Anello
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