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May 28, 2012

Clif Bar Coupons-Clif Bar Coupons: Clif Bar & Company is an American company that produces organic foods and drinks marketed towards active people. Their flagship product, CLIF Bar, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California. Gary Erickson is the founder and CEO of Clif Bar & Company. In 1986, he opened a small bakery named Kali’s Sweets & Savories, which primarily sold calzones.  In 1990, Erickson went on a day-long, 175 mile bike ride, bringing water and a variety of energy bars. Partway through the ride, Erickson decided that he could make a better energy bar. Erickson now refers to this moment as "the Epiphany." Two years later, after much experimentation in his mother's kitchen, Erickson settled on a recipe for what would become the CLIF Bar. The bar went through several name iterations — including Forza, Torque, and Gary's Bar — before settling on CLIF Bar, named after Gary's father Clifford. The packaging image of a rock climber was developed by Doug Gilmore on a napkin over dinner in San Francisco. Erickson debuted CLIF Bar at a bicycle show in September 1991, with Double Chocolate, Apricot, and Date Oatmeal as the original three flavors. In its first year, sales of CLIF Bar exceeded $700,000, fueled primarily by strong sales in bike shops and the growth of the healthy and natural foods movement. Sales doubled each year, and by 1997, revenue surpassed $20 million. As a result of their exponential growth, Clif Bar & Company was included in Inc.’s 500 Fastest Growing Companies List from 1997-2000, the only energy bar company besides Balance Bar (No. 14 in the 1998 list) to receive mention. In 1997, the company name was officially changed from Kali's SportNaturals to Clif Bar & Company. The original CLIF Bar is targeted at athletes and active people, with a second line, LUNA Bars, serving a female audience. CLIF Bars themselves have a subtle packaging color, stressing earth tones, and are packaged in foil-lined plastic wrappers. Each flavor has a particular accent color - Carrot Cake, for instance, is orange, while Oatmeal Raisin Walnut is green, and Chocolate Brownie is brown. CLIF Bars do not contain ingredients sourced from GMOs, trans fats, high fructose corn syrup or hydrogenated oils. CLIF Bars are also certified kosher and free of animal products.

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Posted: May 28, 2012 5:49am


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