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Feb 26, 2012

10 COMMON MYTHS ABOUT CREATIVITY
Adapted from http://celestra.ca/top-10-creativity-myths/:

1. Only “creative types” are creative

Great ideas are often built on common concepts, by ordinary people.  Creativity is usually triggered by a need and depends on number of factors, including knowledge, talent, imagination, lateral thinking and internal motivation.  The creative potential can be found in every person;  you only need to remove the barriers that block it.

2. Money motivates creativity

People don’t think about pay on a day-to-day basis.  If they think about being rewarded for everything they do, they become reluctant of taking risks.  After understanding that they are being paid fairly, people don’t become more creative when the compensation is increased.  People stretch their skills and make the creative leap when they engage in a creative environment, when their work is valued and supported, and when they are deeply involved in their work.

3. Creative people always have great ideas

Creative people usually have many creative ideas but only a few that are worth pursuing.  These few precious gems are worth the effort to to keep generating new ideas.  However without the barrel full of ordinary ideas, the great ones may never be born.  Creative people don’t always have good ideas; we tend to forget the mediocre ones and, often because we’re using them, remember the great ideas.

N.B. from Thubten: keep a resource/ideas folder or file

4. Time pressure drives creativity

While time pressure may force you to engage in the creative process, the results are usually less productive than when there is enough time for great ideas to sprout and develop through the incubation process. When you’re stressing out about time, the mind cannot fully focus on the work and it wanders and worries about fighting the clock.

5. Structure is bad for creative thinking

Understanding that creativity has limitless possibilities does not mean that there are no boundaries.  Even a blank canvas has set dimensions, which surely does not limit the artist’s potential or creativity.  Limitations shape the creative process – in a good way.  Structure guides the creative activity to ensure that its form and meaning are not lost in the process.

6. Competition is better than collaboration

If the method of competing with others for creative ideas sometimes works, it works for all the wrong reasons.  A competitive environment prevents people of sharing ideas and they cannot be refined and enriched by others.  Collaboration adds the benefit of multiple perspectives and additional information that can enrich even the best ideas.

7. I’ll never forget my ideas

It’s potentially possible.  But  it’s highly improbable.  During our busy days, when we’re bombarded with information from all sides and so many things are happening at once, it is difficult  to hold on to a single unaltered thought.  Relying on your memory is not the best approach.  Capture your ideas as soon as you can.  You’ll free your mind of worrying that you may forget them and you’ll always have a good reserve of ideas.  Notebook anyone? Or better yet, Smartphone?

8. Drugs will make me more creative

This myth probably started in the 1960s when some artists and musicians joined the underground drug culture in an age of absolute prohibition.  Though many celebrities, past and present, indulge in a multitude of different substances, the effects differ per individual and can be dangerous, even to the creative process. Drugs and alcohol may silence your internal critic, make you more acceptable  to your work, or make you believe that your ideas are more creative or plausible.  For the rest of the world however, you might just look high.

9. Great ideas appear fully developed

Ideation is a process.  While we may have experienced some a-ha! moments, they are usually led by inspiration and exploration within a certain field.  As our knowledge grows, our ideas morph into a more refined form.  When we think that we’re onto something, we start examining the idea from different perspectives.  We may discover new options and possibilities, and the final result may look nothing like the original concept.

10. Technology will help me get better ideas

Facebook, Twitter, iAnything, GPS, Google, you-name-it… our day to day tasks become more and more interconnected with technology. Some people relate technology with creativity because it seems to be the field of never-ending innovation blossoms.  There are many programs and tools that can enable us to easily express our creativity; however, they are not going to make us more creative in general.  Taking a break from technology and changing your environment, on the other hand, can.

You have the creative spark in you.  Go and create something.

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Posted: Feb 26, 2012 7:05pm
Apr 16, 2009

Umair Haque [pictured above] contends that,
"20th century economies are limited to unsustainable, unfair, brittle, dumb growth. Smart growth is more sustainable, equitable, and resilient".
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20th CENTURY GROWTH WAS DUMB
Adapted from the blog by Matt Strand, pictured at right 
.
It was refreshing to read recently some musings from UMAIR HAQUE, the director of the HAVAS MEDIA LAB www.havasmedialab.com.
--Suburbs are smart in creating wealth, but dumb in creating community.
--Gas guzzling cars are smart in creating wealth, but dumb in supporting intelligent transportation infrastructure.
--Cheap consumer goods are smart in creating wealth, but dumb in creating products of lasting value.

.
Haque suggests four pillars of smart growth... 

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1. OUTCOMES, NOT INCOMES
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Smart growth is about people, and how much better or worse off they are - not merely how much junk an economy can churn out. Smart growth measures people's outcomes - not just their incomes.
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2. CONNECTIONS, NOT TRANSACTIONS
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Dumb growth looks at what's flowing through the pipes of the global economy: the volume of trade. Smart growth looks at how pipes are formed, and why some pipes matter more than others: the quality of connections.
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3. PEOPLE, NOT PRODUCT

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The next time you hear an old dude talking about "product", let him know the 20th century ended a decade ago. Smart growth isn't driven by pushing product, but by the skill, dedication, and creativity of people.
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4. CREATIVITY, NOT PRODUCTIVITY
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Smart growth focuses on economic creativity - because creativity is what lets us know that competition is creating new value, instead of just shifting old value around.

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Matt continues: What is striking about Haque’s analysis is that discussions of economic growth are often limited to the stock market or the strength of the GDP. He suggests that we need to acquire a deeper understanding of what growth means, what wealth means and, ultimately, where we place value. The demand upon leaders to understand the implications of working within a completely new set of rules should not be underestimated. It is my hope that leaders will heed Haque’s sensibility and seriously reflect upon creating “solutions” that will not end up being tomorrow’s problems.
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If Umair's ideas intrigue you, you can join him, and 600 innovators, including futurist and economic iconoclast Hazel Henderson and "Slow Money" author Woody Tasch in conference about the future of wealth at Sustainable Brands '09!
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--Umair Haque's original post is here: http://blogs.harvardbusiness.org/haque 
--MATT STRAND, is lead consultant for JUNXION STRATEGY
--SUSTAINABLE BRANDS CONFERENCE (May 31 to June 4, 2009 Monterey, Ca).
--
Sustainable Brands '09 Conference Blog...
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Posted: Apr 16, 2009 1:29am

 

 
 
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