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The Clean Air Tree Kit is the perfect way to show the green credentials of your company and commitment to Corporate Social Responsibility, while raising awareness of your brand.

The World Clean Air Forest Initiative (WCAFI) is a not-for profit organisation which has created the Clean Air Tree Kit to get individuals and companies from all walks of life involved in simple but incredibly effective environmentally focused activities.

The Clean Air Tree Kit facilitates action on an individual and corporate level and functions as an eye-catching and intriguing promotional product, while highlighting your company or brand's loyalties towards green initiatives. Companies and brands can use the globe-shaped tree kits in promotional campaigns,  as corporate gifts, lead-generation programmes, purchase incentives, sponsorship premiums, fund raising aids, or as a CSR solution. In short, the possibilities are endless.

The tree kit's white globe is made from potato waste and is 100% biodegradable. In fact, every element of the Clean Air Tree Kit is either biodegradable or compostable, from the PLA (corn starch) used in the shrink-wrap to the vegetable and water based inks used in the instruction booklet.

It contains everything you need to grow your own tree with six to ten local seeds, growing pellet and a pot made from renewable natural resources.

How WCAFI's campaign works:

1. You plant one for your community

You can plant your tree kit at home or in your community. WCAFI is launching a Local Forest network that will show you where you can plant locally by connecting planters with available land, including government programs, farmers, and schools. Each tree kit also contains a special PIN code so that you can register your trees on WCAFI's web site and map. This data also offers opportunities for promotion via online marketing and social media.

2. We plant one for your World

For every Clean Air Tree Kit bought, WCAFI will plant an extra tree with our Tree Planting Partners around the world. Current locations include:

Haiti, Malawi, India, Ethiopia, Cameroon, Ghana, Senegal, Uganda, and Kenya.

These trees are given to local populations for their benefit and they only plant locally selected trees for their farms and gardens

The Clean Air Tree Kit is an interactive and tangible product that encourages action. It provides you with a means of engaging your customers in a campaign that has a significant positive impact on our environment.

For more information, samples and to obtain a quote, please contact:

Andrew Pothecary, Managing Director at WCAFI on +34-615318316 or via email apothecary@wcafi.org

Mark Regan, COO at WCAFI on +44-7939870498 or via email mregan@wcafi.org

http://wcafi.org/en/promotional-products.aspx

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World Clean Air Forest Initiative (WCAFI) - the UK-based non-profit that aims to ‘clean’ the air - today announces that for the first time, individuals will be able to purchase its Clean Air Tree Kits from http://shop.wcafi.org.

Inside WCAFI’s very first product is everything you need to grow and plant your own tree, which will help to produce a whopping one tonne of Clean Air across the course of the tree’s life. What’s more, when you buy and plant one, WCAFI matches this by planting another tree with its Tree Planting Partners around the world.

WCAFI works to counter the climate changes, deforestation, pollution and anything else that has a negative effect on the air that we all breathe. Keeping the air clean is not about necessarily changing everything about our daily lives or daily consumption, but instead using things we want to do all the time to produce good side effects rather than bad ones.

The Clean Air Tree Kit’s are made in Canada and have been developed with co-founding partner Jiffy Product. The white globe is made from potato waste and is 100% biodegradable. In fact, every element is either biodegradable or compostable – from the vegetable and water based inks in the instruction booklet, to the PLA (a biodegradable polymer derived from lactic acid) used in the shrink-wrap.

It contains a growing pellet (which allows the roots to breathe), a growing pot (which will drain any excess water), 6 – 10 tree seeds and instructions for growing. Local seeds are sourced, so you can be assured that when you plant your tree; it’s got the best chance of growing.

Plant your tree in your own garden, or in a locally designated planting area, then use the special pin code from your kit to register on the WCAFI website. Soon, this will plot each tree on the Clean Air Tree Map, to show where members of the WCAFI community live and plant their kits.

If you can’t plant a tree, you can also support WCAFI by joining the community or making a donation at http://www.wcafi.org

Press contact: Andy Pothecary
Tel: +44 (0) 203 1748179
Email: apothecary@wcafi.org

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