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Mar 9, 2010

The Clean Air Tree Kit is the perfect way to show the green credentials of your company and commitment to Corporate Social Responsibility, while raising awareness of your brand.

The World Clean Air Forest Initiative (WCAFI) is a not-for profit organisation which has created the Clean Air Tree Kit to get individuals and companies from all walks of life involved in simple but incredibly effective environmentally focused activities.

The Clean Air Tree Kit facilitates action on an individual and corporate level and functions as an eye-catching and intriguing promotional product, while highlighting your company or brand's loyalties towards green initiatives. Companies and brands can use the globe-shaped tree kits in promotional campaigns,  as corporate gifts, lead-generation programmes, purchase incentives, sponsorship premiums, fund raising aids, or as a CSR solution. In short, the possibilities are endless.

The tree kit's white globe is made from potato waste and is 100% biodegradable. In fact, every element of the Clean Air Tree Kit is either biodegradable or compostable, from the PLA (corn starch) used in the shrink-wrap to the vegetable and water based inks used in the instruction booklet.

It contains everything you need to grow your own tree with six to ten local seeds, growing pellet and a pot made from renewable natural resources.

How WCAFI's campaign works:

1. You plant one for your community

You can plant your tree kit at home or in your community. WCAFI is launching a Local Forest network that will show you where you can plant locally by connecting planters with available land, including government programs, farmers, and schools. Each tree kit also contains a special PIN code so that you can register your trees on WCAFI's web site and map. This data also offers opportunities for promotion via online marketing and social media.

2. We plant one for your World

For every Clean Air Tree Kit bought, WCAFI will plant an extra tree with our Tree Planting Partners around the world. Current locations include:

Haiti, Malawi, India, Ethiopia, Cameroon, Ghana, Senegal, Uganda, and Kenya.

These trees are given to local populations for their benefit and they only plant locally selected trees for their farms and gardens

The Clean Air Tree Kit is an interactive and tangible product that encourages action. It provides you with a means of engaging your customers in a campaign that has a significant positive impact on our environment.

For more information, samples and to obtain a quote, please contact:

Andrew Pothecary, Managing Director at WCAFI on +34-615318316 or via email

Mark Regan, COO at WCAFI on +44-7939870498 or via email

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Posted: Mar 9, 2010 12:54pm
Oct 16, 2009

World Clean Air Forest Initiative (WCAFI) - the UK-based non-profit that aims to ‘clean’ the air - today announces that for the first time, individuals will be able to purchase its Clean Air Tree Kits from

Inside WCAFI’s very first product is everything you need to grow and plant your own tree, which will help to produce a whopping one tonne of Clean Air across the course of the tree’s life. What’s more, when you buy and plant one, WCAFI matches this by planting another tree with its Tree Planting Partners around the world.

WCAFI works to counter the climate changes, deforestation, pollution and anything else that has a negative effect on the air that we all breathe. Keeping the air clean is not about necessarily changing everything about our daily lives or daily consumption, but instead using things we want to do all the time to produce good side effects rather than bad ones.

The Clean Air Tree Kit’s are made in Canada and have been developed with co-founding partner Jiffy Product. The white globe is made from potato waste and is 100% biodegradable. In fact, every element is either biodegradable or compostable – from the vegetable and water based inks in the instruction booklet, to the PLA (a biodegradable polymer derived from lactic acid) used in the shrink-wrap.

It contains a growing pellet (which allows the roots to breathe), a growing pot (which will drain any excess water), 6 – 10 tree seeds and instructions for growing. Local seeds are sourced, so you can be assured that when you plant your tree; it’s got the best chance of growing.

Plant your tree in your own garden, or in a locally designated planting area, then use the special pin code from your kit to register on the WCAFI website. Soon, this will plot each tree on the Clean Air Tree Map, to show where members of the WCAFI community live and plant their kits.

If you can’t plant a tree, you can also support WCAFI by joining the community or making a donation at

Press contact: Andy Pothecary
Tel: +44 (0) 203 1748179

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Posted: Oct 16, 2009 5:50am
Sep 9, 2009

The Green Man Foundation kids and Jim Prentice, Minister of the Environment, holding the WCAFI Clean Air Tree Kit

Project Greenman is part of The Garden Foundation, a non-profit organization started by "The Frugal Gardener" Jeff Arsenault.  Project Greenman is a program to bring gardening and the environment together by seeding seeds on adventures all over the world to get people of all ages involved . Seeds have traveled to the top of Mt. Everest by a rock climber, Seeds to the North Pole, on a Top Secret Mission in a submarine with the Navy and some day to Space with Brian Binnie.
Project Greenman and "Agents for Change" met with the Minister of Environment on June 11th 2009 to present the unique Clean Air Tree Kit that helps the environment by growing trees and Clean Air. The Minister of the Environment was delighted by this initiative, "a great way for people to be involved and especially to have school children all over Canada take part." Minister Prentice is doing his part in helping the environment by growing his Clean Air Tree Kit...grow yours today!

Jim Prentice, Canada’s Minister of the Environment, with his Clean Air Tree Kit.

Jim Prentice and his Clean Air Tree kit

Carol Anne Meehan of CTV NEWS holding a Clean Air Tree Kit while speaking with the Agents.
Carol Anne Meehan and her Clean Air Tree kit
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Posted: Sep 9, 2009 2:00am
Sep 1, 2009

The International Advertising Gift Council (IGC Partners) awarded The Promotional Specialists (TPS) with the designation of “Best Eco-Friendly Product” for the launch of the World Clean Air Forest Initiative (WCAFI) Clean Air Tree Kit based on submissions from over 30 countries from across the globe at the recent IGC Partners Annual General Assembly in Macau.

World Clean Air Forest Initiative (WCAFI) Clean Air Tree Kits contain everything a recipient needs to grow their tree and are 100% compostable and biodegradable, feature the Plant for the Planet logo endorsement. With each tree kit purchased, WCAFI also plants another tree elsewhere around the world . WCAFI Clean Air Tree Kits are made in Canada by Founding Patron Jiffy, a global manufacturer of quality forestry, horticultural, and home gardening products and are fully customizable for corporate or brand initiatives. Each kit also contains a unique PIN for recipients to register the planting of their tree, view the locations and “Clean Air Effect” of the trees planted to date using on-line mapping.

Aaron Moscoe, TPS CEO explains, “TPS leverages the WCAFI Clean Air Tree Kit program to engage consumers in our clients’ corporate social responsibility initiatives and branding in a meaningful way. It's an amazing product that puts one ton of Clean Air in the palm of your hands. It is designed to help fight climate changes, reduce pollution, counter-act deforestation, and helps unite humanity to look after our beautiful planet”. Moscoe continues “We are honoured to be recipients of this award and fortunate to have partnerships with WCAFI, founding patron Jiffy and a host of other partners dedicated to WCAFI and the development of this product”.

The World Clean Air Forest Initiative is a U.K.-based non-profit organization whose mission is to Clean the Air, to help fight climate changes, desertification and pollution through the planting of trees and funding of educational programs. WCAFI operates in support of and features the endorsement of the United Nations Environmental Program’s Plant for the Planet Billion Tree campaign. Managing Director Andrew Pothecary relayed that “WCAFI was formed to raise awareness of the importance of Cleaning the Air and to provide a vehicle for those wanting to affect change and to plant trees to create a lasting positive impact on our atmosphere and the air we breathe”.

The International Advertising Gift Council (IGC Partners) is a world-wide consortium of companies, founded in 1956, dedicated to bringing new standards of creativity, quality and efficiencies to the corporate and promotional gift industry. IGC Partners carefully selects its members in order to ensure t hat each represents the most dynamic and successful promotional business in its country.

The Promotional Specialists is a leading Promotional Marketing company with a focus on eco-friendly premiums and incentive programs. TPS assists progressive brand oriented companies accomplish their strategic Marketing, Sales and Human Resource oriented objectives.

For more information Contact:

The Promotional Specialists - Aaron Moscoe, CEO: +1 905-474-9304,

World Clean Air Forest Initiative – Andrew Pothecary, Managing Director:

International Advertising Gift Council - Ross Thompson, Chair:

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Posted: Sep 1, 2009 3:24am
May 25, 2007
The Billion Tree Campaign: success!

In This Issue
Congrats UNEP!
Quote of the Week
Eco News
Eco-devils, thoughts
we've Noticed!

Here are a few great  messages to give you some inspiration. Dont forget to put your message on the

1000 Trees for 10,000 Messages!

By Nature Girl

Study nature, love nature, stay close to nature. It will
never fail you

Frank Lloyd Wright

If we will go on this way, one day we'll have to take our children to a museum to be able to watch the last tree and explain to them how this happened....


I make stuff out of trees, does that make me a bad man?

I have been known to hug them as well....

         By Bleuline

If you are quiet..they'll whisper their gentle mystery into your being
Join Our Mailing List!

Did you catch the latest news? Our partner: the UNEP who founded the Billion Tree-campaign succeeded in their goal; receiving enough pledges to guarantee the planting of more than a billion trees!  In their newsletter they wrote the following:

"Countries and communities as well as corporations and individual citizens across the developed and developing world have responded to the challenge with grassroots enthusiasm and commitment. It should empower governments everywhere in the sure and certain knowledge that addressing climate change is not a political risk but perhaps the most popular move of our time, with their electorate and the public right behind them..."

Whereas the planting of trees provides the environment with lots of benefits, the success of this campaign also makes it clear that together we can make a difference. It is our responsibility to work together for a cleaner world and a better future!

 Congratulations UNEP!

Quote of the Week

A human being is part of the whole, called by us "Universe," a part limited in time and space.  He experiences himself, his thoughts and feelings as something separated from the rest - a kind of optical delusion of his consciousness.  This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us.  Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole [of] nature in its beauty. 

 ~Albert Einstein, 1950


NY taxicabs going green!
As part of a plan to reduce the city's greenhouse emissions within five years the fleet of New York's taxi's are going to be hybrid.  
Read more
Global warming is going to 'bug' us very soon!
Climate change could extend the pollen season and encourage more disease-carrying ticks and mosquitoes!
Read more

Scientists researching: 'Ice island'
"This shows how climate change can trigger very sudden changes even on a massive scale..."
Read more

Dicaprio's eco-movement
"The Foundation places particular emphasis on the issues of global warming, alternative and renewable energy sources, and the preservation of the planet's amazing biodiversity..." 
Read more

Whales in hot water?
"The climate is now changing at such a fast pace that it is unclear to what extent whales and dolphins will be able to adjust..."
Read more
Eco-devils, thoughts and habits.


Louise:              "Think before you act..."

Ana.aelenei:      "Every human being planting a tree; no                                                                pollution; no garbage" (eco-dream)

Bostonotter_87: "Recycle what you can. It doesn't take much
                          effort. Use alternative transportation when                                                         possible...if you have the opportunity take                                                          advantage of it"

Tree-Nation Developments

While we are working on our site, we are also working on editing the perfect newsletter. Since we are a community we try to view as much content of its members as possible. If you have any recommendations, tips or an environmental cause that is in need of attention contact us on

In the mean time don't forget to check our site!
Make it Grow!
Tree-Nation Team
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Posted: May 25, 2007 9:56am
May 15, 2007

Help us to collect 10,000 messages posted on this Tree.

Post your messages, and invite everyone to see them.
Make a difference and help us to plant 1000 Trees!

Tree-Nation will:
    * Plant 1000 trees!  A small forest to help grow our heart.
    * Give them away to YOU!  A chance to receive a Tree for Free.
    * Send the messages to the UNEP Billion Tree Campaign and Wangari Maathai 'The Mother of Trees'. An additional 10,000 voices to support their campaigns.

1000 Trees for 10,000 Messages!

Simply follow this link to post your message: 1000 Trees for 10,000 Messages!

Your message can be fun, poetic, environmental or just some passing thoughts. 

You can add an image or simply words.

Help collect the messages we need and send this Tree to all your friends:

Visit this link to post your message: 1000 Trees for 10,000 Messages!
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Posted: May 15, 2007 6:29am
May 14, 2007
Subject: Are You an Eco Devil??
Good Mothers and Eco Devils!!

  ; width: 7px; background-repeat: repeat-y"> 
Thanks again for all your great feedback. Tree-Nation is growing bigger and stronger because of your efforts! The heart is growing too; we have almost planted 1000 trees, in just a couple of months. We also decided to send you a newsletter more often, keeping you posted about important news,fun things on the site and actions taken within the community. In other words, you will have a front row seat, being informed about all major environmental happenings and actions that take place all over the world. If you would like to contribute something to our newsletter or if you have any suggestion please e-mail us on
Quote of the Week

"The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard."

Gaylord Nelson
former governor of Wisconsin, co-founder of Earth Day


A lot of people fight climate change and try to create a better world. However nobody is perfect and even the biggest eco-warriors have a habit that is 'less' good to the environment. We call it the eco-devil! Everybody has an eco-devil inside, while for some people it's smoking, for others its the love for their car. There are some extreme examples though...

While John Travolta is also taking actions to aid the environment he has a really big eco-devil. You need to plant a lot of TREES John!

Plant some Trees John!

Some other confessions of Tree-Nation members:
ratherThaNheather: Eating anything that comes in wrapers. Which is about everything....

2.MJ: The cigarrettes. I know, its bad!!

3.jelle_peace: My car a Citroen 2cv, I know it is not a very clean car, for today's standards. But it is my only weak spot. So I tell myself it's okay.


Australians uses aboriginal wisdom for climate change
Aboriginal weathermen claim that their predictions are 90% accurate and as reliable as evening television forecasts. read more...

Led by California, 31 American states decide to track major greenhouse emissions
Individual States in America take action by creating a 'climate registry' to count carbon pollution. read more...

Global warming confusing birds and whales
Birds are hatching earlier, because of the warmth without insects to feed on!

Using coconuts for energy
Forget bout oil, let's go coconuts! New technology is propelling this sweet-smelling industry to greater heights.

Paris Hilton becoming a climate messenger?
Ecoist is hoping that Paris will join them in October on a trip to Port-Au-Prince to plant more than 40,000 trees. read more...

Tree-Nation Developments - We've got great news for you!

Tree-nation is going to launch its second version within a month. Our programmers and designers are working day and night to get the new version ready, improving usability, layout and adding new features. Besides that the website will become more action-based, meaning we will support anyone who is willing to make a difference and take action to help the environment. We'll support this by planting trees for free. If you have a environmental cause that needs help right now, contact us on

Make it Grow!
Tree-Nation Team
This mail was sent to, by

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Posted: May 14, 2007 3:17am
Apr 5, 2007
Please JOIN Tree-Nation and Fight Climate Change

You can help by inviting all your friends to spread the word. Click the link below to join in:

Once you have joined tell everyone here your user name so we can add you as a friend. Post user name in Tree-Nation here:

If you need any info you can just ask me or find out more on my web site.

If you have already checked the group Tree-Nation in Care2:

You can see that we are a new international team in Barcelona Spain, trying to do our bit to fight Climate Change, and have some fun whilst we are doing it. We really hope that we can help to show that a very cool and sustainable future is a reality.

I would love it if you could help me spread the word about what we are doing, join Tree-Nation and invite all your friends to do the same. We have some great tools on our site, but we are new and still in Beta, so we have along way to go, which means that if you have any feedback or suggestions we are in a stage where we can implement them and try them out.

We’ve got some great banners which you can use on your Care2 profile and leave as comments to your friends too.
I’m always here if you have anything to say.


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Posted: Apr 5, 2007 6:12am
Mar 19, 2007
We have collected 224 signatures for Jan's great petition, but we need thousands more, so read on and sign!

Pledge to be a Climate Messenger!
Pledge to be a Climate Messenger!
08 March 2007
This can be the year we finally show our Earth that we truly do care for her. She needs us now. Please sign this petition for your planet and make a commitment you will never regret!

By Jan
subspecie Locate tree
Acacia Senegal
; width: 100%">
Click here to

Tree-nation supports this project by planting a tree for every 100 Climate Messengers!

The window on our planet is closing as each year passes. Recent events are making it clearer that Al Gore's words of warning in bringing the message of climate scientists to the people are coming true. Therefore, 2007 is going to be a crucial year for the future sustainability of this planet. Which is why I ask for your help.

Throughout the past years I have been trying to inform and educate people about the catastrophe that awaits us should we not change our ways regarding the affect we are having on our planet. With the release of An Inconvenient Truth last May, Mr. Gore and the producers have managed to raise awareness of this crisis and our part in it to a level that will hopefully be sustained enough in the new year to warrant some real progress. Now with it winning an Oscar for Best Documentary, it is hoped that more people will begin to see the facts surrounding our hand in this crisis and our moral obligation to work to mitigate it.

However, that will not happen unless we take the information he and climate scientists have given us seriously and pledge to take the next step, which is to help him spread this information and to also change our own lifestyles in ways that will help preserve this planet and slow down the process of climate change which is already being seen in glaciers across this world regarding rapid melting that has put our own species and others such as rocker penquins and polar bears at risk of extinction, longer and more sustained and severe droughts that are affecting life and livelihoods already in over 35% of our world, acidic oceans unable to sustain the bio chain that links us all together, and other effects that are costing us economically and personally our only home.

The petition will then be sent by me to Mr. Gore directly to Nashville, TN. at the end of the month to show him the amount of support people have for his work on the climate crisis, and to show their signatures pledging to help him with it by becoming climate messengers and beginning the work necessary that must be done now to see positive change for the future. We can all do it this year. This can be the year we finally show our Earth that we truly do care for her.

This is about our very survival and is a moral issue.

Any sincere signatures any of you would then like to add to this petition that will go to Mr. Gore would then be appreciated. If you have seen even one film or read one report about the huge Ayles ice shelf that fell off in the Arctic and the glacial melting occurring all over this planet that threatens the water supply and food suplly of millions of people, or the total sinking of Locachara Island in India because of rising and warming seas and the projections of things to come unless we begin to make changes now, you will see that this is happening now and that we have a moral duty to address it. Therefore, please show your support and feel free to pass it on to others who might also be interested in signing this for our planet.

Please sign this petition for your planet and make a commitment you will never regret. Click here to talk about the topic!
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Posted: Mar 19, 2007 3:16am
Mar 9, 2007
Hi everyone,

Thank you so much to everyone who is helping to support my project to fight Climate Change.  Just by joining and being active members you are helping.  I really appreciate all the feedback and advice that is being given.  We are getting very close to starting our nursery in Niger so it will be fantastic to see the photos and progress in the real world.

For those of you that don't know about my project or still haven't joined please visit my site, sign up and spread the word.  We are working so hard day and night to realize our dreams and keep our project growing.  If you can all sign up and show your support in the fight against climate change it will really help. 

Thanks again and I hope to bump into you in the Tree-Nation park...

Best wishes


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Posted: Mar 9, 2007 9:40am


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Andrew Pothecary
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