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Mar 9, 2010

The Clean Air Tree Kit is the perfect way to show the green credentials of your company and commitment to Corporate Social Responsibility, while raising awareness of your brand.

The World Clean Air Forest Initiative (WCAFI) is a not-for profit organisation which has created the Clean Air Tree Kit to get individuals and companies from all walks of life involved in simple but incredibly effective environmentally focused activities.

The Clean Air Tree Kit facilitates action on an individual and corporate level and functions as an eye-catching and intriguing promotional product, while highlighting your company or brand's loyalties towards green initiatives. Companies and brands can use the globe-shaped tree kits in promotional campaigns,  as corporate gifts, lead-generation programmes, purchase incentives, sponsorship premiums, fund raising aids, or as a CSR solution. In short, the possibilities are endless.

The tree kit's white globe is made from potato waste and is 100% biodegradable. In fact, every element of the Clean Air Tree Kit is either biodegradable or compostable, from the PLA (corn starch) used in the shrink-wrap to the vegetable and water based inks used in the instruction booklet.

It contains everything you need to grow your own tree with six to ten local seeds, growing pellet and a pot made from renewable natural resources.

How WCAFI's campaign works:

1. You plant one for your community

You can plant your tree kit at home or in your community. WCAFI is launching a Local Forest network that will show you where you can plant locally by connecting planters with available land, including government programs, farmers, and schools. Each tree kit also contains a special PIN code so that you can register your trees on WCAFI's web site and map. This data also offers opportunities for promotion via online marketing and social media.

2. We plant one for your World

For every Clean Air Tree Kit bought, WCAFI will plant an extra tree with our Tree Planting Partners around the world. Current locations include:

Haiti, Malawi, India, Ethiopia, Cameroon, Ghana, Senegal, Uganda, and Kenya.

These trees are given to local populations for their benefit and they only plant locally selected trees for their farms and gardens

The Clean Air Tree Kit is an interactive and tangible product that encourages action. It provides you with a means of engaging your customers in a campaign that has a significant positive impact on our environment.

For more information, samples and to obtain a quote, please contact:

Andrew Pothecary, Managing Director at WCAFI on +34-615318316 or via email

Mark Regan, COO at WCAFI on +44-7939870498 or via email

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Posted: Mar 9, 2010 12:54pm


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Andrew Pothecary
, 3
London, London, United Kingdom
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