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Jan 9, 2012
Focus: Animal Welfare
Action Request: Petition
Location: United States

In November 2011, the Sketchers shoe company filmed a commercial at a greyhound racetrack and has plans to air it during the 2012 Super Bowl in February. The ad features greyhound dogs racing against a small dog wearing Sketchers brand sneakers.

Although no animals were harmed in the making of the commercial, the ad romanticizes the cruel practice of greyhound racing. Millions of Super Bowl viewers will find the cute, active dogs in the ad appealing and may visit a racetrack and support greyhound racing as a result.

Since 2001, over half of greyhound racetracks have closed as a result of public outcry. Racing dogs are typically treated cruelly, spreading their lives in small cages and discarded when they can no longer race. This reality will not be presented in Sketcher's proposed commercial. Please sign the petition to convince Sketchers to pull their Greyhound Racing ad from the Super Bowl commercial lineup.

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Posted: Jan 9, 2012 2:22pm

 

 
 
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Chris Wolverton
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Camden, NJ, USA
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