Devvy Kidd authored the booklets, Why A Bankrupt America and Blind Loyalty, which sold close to 2,000,000 copies. Devvy appears on radio shows all over the country, ran for Congress and is a highly sought after public speaker. Get a free copy of Why A Bankrupt America from El Dorado Gold. Devvy is a contributing writer for www.NewsWithViews.com.
Take a look around and you might notice that some of your most plugged-in friends are going green. They're lighting their homes with smart bulbs, washing their clothes in cold water, using biodegradable and no-phosphate laundry detergents, wiping the floors with solvent-free cleaners and sleeping on bamboo-fiber sheets. They might even be going on eco vacations, attending eco weddings and staying in eco hotels.
Green is infiltrating areas once governed by considerations solely about cool and good taste: home decor (rugs from recycled plastic bottles, tables of reclaimed wood, bed and bath essentials from organic fibers); food and dining out (organic, vegan, raw food and slow food); fashion and beauty (eco-friendly makeup and skin-care lines, soy-based underwear, the new line of 100 percent organic cotton Levi's Eco); and even our hot wheels (alternative fuel, natural gas, electric, hybrid and ethanol cars).
Today, however, there are so many hip items in the marketplace — that just happen to be environmentally friendly and ecologically conscious — that you can be a tree-hugger without screaming tree-hugger. Eco is chic. It might even be the hottest new lifestyle accessory.
"Interest in environmentally conscious citizenship has been slowly building in the past few years. It has been spurred by 'An Inconvenient Truth' and activism by celebrities like Leo DiCaprio," says Constance White, trend expert and fashion editor for eBay. "The emphasis has been on cars and food, and now it's sweeping into fashion. But the challenge fashion, beauty and home face is the same one car manufacturers have started grappling with. Shoppers want to be responsible but they want it all — style, comfort and chic ... along with their granola."
Time was when only granola chompers were waving the eco banner. Now you can't swing a birch branch without hitting something terribly chic and smart that just so happens to do something nice for this planet we live on.
"It's coming from all angles. Designers are realizing the importance of making things healthy for the planet and good for the user in the home. Designers are interested in making beautiful things that make sense. That's the thing about green: It's efficient," says Ruth Altchek, senior editor of Domino, a shelter magazine whose March issue was devoted to green living. "The consumer, too, is realizing the importance of making things healthy for the planet. They're demanding the same level of style and also demanding green."
According to James Canton, CEO and chairman of the Institute for Global Futures, "Green and Clean" is one of the top 10 trends highlighted in his global report for 2007. Cleaning the planet, reducing foreign oil dependence and stopping global warming are now concerns not just of big business but of the average citizen, Canton says.
"This is a huge new trend in consumer behavior. From hybrid cars to organic food to green investment policies," Canton states in his report. "Consumers will want increased corporate accountability in protecting and saving the environment. Smart companies will leverage 'Green & Clean.'"
While eco consciousness now has the stamp of hip, there's also the consumer having many more eco choices — not just scratchy burlap bags.
"It's much easier these days to shop eco because stores are stocking more, and the Internet was not a significant shopping factor 10 years ago. Now it's huge," White says. "The Internet is key because the environmental movement here is very much a grass-roots movement, and the Web has enabled small citizen entrepreneurs to sell and buy in this manner even when big business or government was not supporting it."
Although green certainly has built itself from the ground up, big business has brought the message to the masses (while also cashing in on the eco awakening).
"Retailers follow the dollars, and as we see more shoppers looking to buy eco, they are making sure they can meet the demand," White says. "It also makes retailers look like they themselves are responsible citizens, and that's good for business these days."
For those who have bought into eco for years, there's a certain satisfaction in seeing a growing public latch on to eco chic. For some, it's not all about the politics and think-globally-act-locally stuff. Eco can simply feel good.
"It's a whole market niche that has opened up. The bar is continuing to be raised, and people are going to demand the quality of stuff and range of stuff they want to be environmentally friendly," Altchek says. "People take so much pride in knowing that what they're bringing into the home is good from every perspective. It's progressive, but it's also returning to much simpler things. Cotton grown without pesticides is about as old-fashioned as you can get."
When the Pensacola Police issued an all-points bulletin last month requesting information about the recent spate of graffiti—or territorial tags with the acronym "TDC"—marking the various walls and fences throughout the area, it was almost comical.
If investigators conducted a simple Internet search by typing in "Pensacola" and "TDC" into Google, eight members of the self-proclaimed TDC—or Till Death Crew—would pop up. One click and the police would have access to the group's MySpace hub where the crew's so-called underbelly interacted and posted evidence of their exploits, including how one member tagged "TDC" on a friend's fence with urine.
Serious stuff? Perhaps.
However, as the investigation unfolded and the police questioned the eight members of the TDC who claimed responsibility for at least some of the graffiti marring Pensacola's usually pristine façade, they failed to get at the root of what TDC is truly about.
In the 142-page police report obtained by the Independent News, not once did they mention that the kids ranging from 15- to 21-years old were part of a larger network that has grown out of the hardcore-punk music scene.
TDC is a straight-edge crew.
You know, the don't drink, don't smoke subculture of usually younger middle-to-upper class white males connected with the philosophy of abstaining from what they call poisons—everything from the consumption of illegal chemicals such as ecstasy, speed and pot to legal substances such as alcohol, cigarettes and sometimes caffeine. If a person practices straight edge they also refrain from casual sex.
Sounds like a parent's dream? Not so fast.
ORIGINS OF EDGE
Ian MacKaye, founder of Dischord Records in Washington D.C. and former frontman of the punk band Minor Threat, penned the song "Straight Edge" in 1980 which has inadvertently become an anthem for an entire movement.
"I've been fairly clear from the beginning," MacKaye says in a previous interview. "I'm the person who coined the phrase 'straight edge,' but I'm not the founder of the movement."
When asked if he had issues with the current evolution of the lifestyle, MacKaye shoots back.
"You have the five percent who are fundamentalists," he says. "And, within that five percent, you have even a smaller group that has a fascination with violence."
MacKaye continues: "Their issue is not sobriety. It's with violence. People with violence in the belly are in search of a trigger and way to get the violence out."
The outspoken musician is referring to the handful of militants who claim edge—called "hate edge"—where the straight-edge crews attack people for smoking or sometimes liken themselves as soldiers of sobriety.
"Unfortunately, for those violent fundamentalists out there, they've used the whole straight-edge concept to beat the crap out of somebody," MacKaye adds.
While local straight-edge crews like TDC vilify the militant subculture, they do mimic aspects of the fringe, which include tagging soldier-of-sobriety slogans like "KYS" or kill your system.
The mere act of forming a crew—or a group of like-minded friends who may or may not all be straight edge—is a conundrum because they advocate a strong sense of community yet willfully isolate its members from the mainstream.
In essence, they're politically correct gangs.
"Crews aren't a straight-edge problem anymore, it's a hardcore problem," insists Grant Mosley, bassist for the local melodic-hardcore band Glory of This.
Mosley, who has claimed edge since 2000 and is a practicing vegan, says he's seen his share of crews while touring throughout the country.
"You'll hear about straight-edge crews fighting at shows and when they're caught," he says, "they'll have pot on them which means they're really not straight edge."
The 20-year-old musician, who lost his father due to lung cancer and ultimately pledged to lead a poison-free lifestyle after his death, says that most crews are more bark than bite.
"On our last tour, the crews came out and some areas were worse than others," Mosley explains. "For the most part, you could keep the kids tame. However, fights would break out and it gets out of control at times."
The bassist says the threat is overstated.
"People may be blowing the problem up a little bit," he says. "It's definitely an issue and it's bad, but it's not as bad as people are making it out to be."
As far as the markings, X's were originally a form of identification for kids who weren't old enough to drink at all-ages hardcore shows that served alcohol. Straight-edge followers would mark their hands with an X to show solidarity.
The Milton-based musician says that few edge supporters sport the old-school X on the back of their hands. However, they do get tattoos.
"All of the straight-edge kids I know have tattoos," Mosley says, adding that he believes that straight edge is gaining popularity within our area. "When you claim edge, you do it with the mentality that it's something you'll do for the rest of your life. The idea of putting a straight-edge tattoo on you goes hand in hand with that philosophy."
Mosley, like a majority of the local kids who claim the straight-edge lifestyle, promotes open-minded discussions, the ethical treatment of animals as well as taking an active role in the music scene.
Of course, every bunch has its bad apples.
TILL DEATH CREW?
Local police say that TDC caused thousands of dollars in damages after they spray-painted graffiti on area businesses, homes and fences from January to March.
"This is a persistent problem and we are requesting assistance from the public in identifying the people responsible for this crime," says Chief John W. Mathis in the Pensacola Police's March 29 press release.
The offenders were caught, but that doesn't completely appease Pensacola Museum of Art's executive director Maria Butler.
"Downtown is starting to look good again and we're starting to comeback after the storm," explains Butler, who was hit twice in the past year with graffiti. "We're on the cusp of complete revitalization and something like this happens."
As the director of a non-profit museum, Butler says something as minor as tagging can put a serious strain on resources and money.
"Because we don't have the money to hire somebody to take care of it," she states, "my staff spent the entire day cleaning the museum and getting paint to cover it up."
Christopher Steeley, the 17-year-old ringleader of the straight-edge Till Death Crew, takes responsibility for a majority of the graffiti—however he claims that his group had nothing to do with the tags outside of the PMA and Quayside.
"A couple of the things we were charged for we had nothing to do with, but proving that in court is hard," Steeley says. "I've personally had someone write what I would write on the back of an art gallery, which is something I would never do because I'm an artist."
Steeley continues: "I already know that I'm going to get a lot of shit out of this—and possibly my whole life ruined—and I know that if I were in some other state they wouldn't be so harsh."
Butler, trying to turn a negative into a positive, offers the kids from the Till Death Crew a non-criminal alternative.
"If they're looking for an artistic opportunity, get them in here for classes," Butler quips. "If they want to create, we'll give them some space and some canvas and let them go to town."
At the Quintessence restaurant in New York, health-conscious diners munch on burgers, burritos, mini-pizzas and three-layer "mud slide" pie. Far from being greasy-spoon cuisine, these versions of American staples are free of animal products — and not one ingredient is cooked.
The restaurant, with three Manhattan locations that have sprouted up in the past few years, is one sign of the movement known as raw foodism. Typically, going raw means eating nothing but uncooked, organic, vegan fare — raw vegetables, fruits, nuts, seeds, grains and sprouts. The "cheese" on a raw pizza is likely to be a concoction based on ground nuts.
The raw philosophy boils down to this: Heating food beyond 118 degrees robs it of most vitamins, minerals and enzymes. In contrast, say advocates, eating foods in their natural form makes all the nutrients available to the body.
Cooking up a storm For proponents, swapping the stove for a juicer and "sprouter" means trading in heartburn, constipation and a host of other ills for a long life of good health and youthful looks.
Long-time raw-fooder Nancy Valdes, of New York, says for her, the diet banished constipation and gas. Valdes, who has been eating raw since she was 17, says people never believe her when she tells them she's 41 — a youthful appearance she attributes to the quality of her diet. She also says that since going raw, she has been rid of her "childhood diseases," such as rashes and bronchitis.
Dr. Doug Graham, an author and health consultant whose clients include world-class athletes, advocates a low-fat, raw, vegan diet, with fresh fruits and vegetables as the prime food source.
With cooking, says Graham, "vitamins and minerals lose their viability," and proteins form enzyme-resistant bonds that hinder the body's digestive enzymes from breaking them down.
Dr. Richard DeAndrea is co-founder of 21 Day Detox, a California-based program that uses raw food as part of a three-week workshop he says helps people clear their bodies of the toxins their usual lifestyle unloads.
Most workshop attendees eventually let some hot foods back into their lives. But that's not viewed as a lapse, as DeAndrea says that people who go 50-percent raw are likely to see "major health benefits."
However, other nutrition specialists express doubts about some tenets of raw foodism. Although cooking does diminish the nutrients in many — but not all — types of produce, there's disagreement on the consequences.
The fact that cooking changes a food's composition does not mean it has been stripped of its health benefits, says Claudia Gonzalez, a Miami-based registered dietitian who conducted a review of the raw-food diet for the American Dietetic Association.
Although she points out that raw foodists clearly get the fiber and other nutrients the typical American lacks, Gonzalez worries that they risk nutritional deficiencies because the diet may be too low in calories and nutrients like vitamins D and B12, which are found in animal products.
And while it may be obvious that meat, milk and eggs are potentially dangerous raw, certain non-animal products may be best eaten cooked as well.
"I would not eat raw legumes," says Dr. Jeanne Freeland-Graves of The University of Texas at Austin, noting that some beans — such as kidney and fava beans — carry potentially toxic compounds when raw.
And she and others throw cold water on the common claim that leaving food raw allows its enzymes to take over the work of the body's own digestive enzymes.
"That's just not scientific," says Freeland-Graves.
Enzymes are complex proteins, and when we ingest food, she explains, whole proteins are quickly broken down into their component amino acids — so the body doesn't absorb intact enzymes. If it did, she notes, the immune system would launch an attack.
The enzyme claim by many raw foodists is "completely false," says Graham, noting that "we fight that (notion) at every turn."
Digesting the pros and cons Enzyme issues aside, Dr. Lee M. Kaplan, director of the MGH Weight Center at Massachusetts General Hospital in Boston, points to the lack of scientific evidence that raw food fights disease, as many proponents claim.
The fact that a person's heartburn dissipates after he goes raw does not mean that cooking was the problem all along, says Kaplan, a spokesman for the American Gastroenterological Association. For example, he explains, the heartburn relief could have come from the elimination of chocolate, or any other food known to promote acid reflux.
Kaplan says he is not against going raw, but his advice is to concentrate on replacing highly processed foods with fruits, vegetables and whole grains, heated or not.
For his part, Graham, a raw fooder for 26 years, believes that a totally raw diet achieves "optimal" health, but he says that simply eating more fruits and vegetables is "a step in the right direction."
DeAndrea concedes that all-raw may not work for all people, since "everyone's constitution is different." He says the bottom line is that most Americans should eat fewer animal products and more plant-based fare.
"A person should try to eat more whole foods," DeAndrea says, adding, "If going raw is what does that for them, then it's probably a good thing."
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