Sustainability Not Just about 'Saving the Earth' for Consumers According to a New Hartman Group Report PR Web, 5/29/2007 Straight to the Source
According to the report released by The Hartman Group the term "sustainability," while widely used by the media and industry, has little to no meaning to consumers, they ascribe very different personal meanings to this term. The newest report released by The Hartman Group, The Hartman Report on Sustainability: Understanding the Consumer Perspective, examines how public perception of sustainability affects consumer behavior.
According to the report released by The Hartman Group the term "sustainability," while widely used by the media and industry, has little to no meaning to consumers, they ascribe very different personal meanings to this term. The newest report released by The Hartman Group, The Hartman Report on Sustainability: Understanding the Consumer Perspective, examines how public perception of sustainability affects consumer behavior.
The report finds that just over half (54%) of consumers claim any familiarity at all with the term "sustainability" and most of these consumers cannot define it appropriately upon probing. Only 5% indicate they know which companies support sustainability values. Only 12% indicate they know where to buy products from such companies.
Sustainability is not seen by consumers as simply 'saving the Earth.' It is a multi-dimensional topic that encompasses the environment, the family, the community and even the economy of today's world "Sustainability is not seen by consumers as simply 'saving the Earth.' It is a multi-dimensional topic that encompasses the environment, the family, the community and even the economy of today's world," said Laurie Demeritt, President and COO for The Hartman Group. "Many of the consumer values driving the interest in health and wellness stem from a foundation of sustainability. Sustainability, in a sense, is about preserving a certain condition or way of life; the ability to control one's surroundings."
According to The Hartman Report on Sustainability, while most consumers have a limited understanding of the broad concept of sustainability, consumer engagement can be described in varying degrees of "sustainability consciousness." This refers to the way people link everyday life to "big" problems (e.g., food, water and air quality). The report finds that 72% of US consumers believe their purchases have significant impact on society. Additionally, a full 71% say they are "somewhat likely" or "very likely" to pay a 10% premium for sustainable products.
"The dynamics of sustainability in American consumer culture will continue to change and evolve, just as dynamics behind so-called 'green' and 'environmental' markets have evolved. For those involved with speaking to consumers from a platform of sustainability, we feel that it is important to reiterate that we are currently experiencing a significant cultural shift in which consumers will continue to adapt their behavior to align with companies, products, and services which they find to be relevant to their current lifestyle," said Harvey Hartman, Founder, Chairman & CEO.
About the Report: The Hartman Report on Sustainability: Understanding the Consumer Perspective is the first major integrated quantitative and qualitative study to find out how consumers feel about a world struggling to live in balance today for the benefit of future generations. The research for this report was conducted in the winter of 2007 and includes 150 hours of ethnographic research as well as a national quantitative survey with 1,606 respondents.
About The Hartman Group: The Hartman Group, Inc., founded 1989, is a full-service consulting and market research firm offering a wide range of services and products specializing on the health and wellness markets. The company's headquarters are located in Bellevue, Washington.
Additional information about The Hartman Report on Sustainability: Understanding the Consumer Perspective can be found at The Hartman Group website - www.hartman-group.com.
? Bottled water costs hundreds or thousands of times more than tap water. Compare $0.002 per gallon for most tap water to a range of $0.89 to $8.26 per gallon for bottled waters.
? The Food and Drug Administration regulates only the 30 to 40 percent of bottled water sold across state lines.
? The Environmental Protection Agency requires up to several hundred water tests per month by utility companies while the FDA requires only one water test per week by bottling companies.
? Nearly 40 percent of bottled water is simply filtered or treated tap water.
? U.S. plastic bottle production requires more than 1.5 million barrels of oil annually, enough to fuel 100,000 cars.
? About 86 percent of the empty plastic water bottles in the United States land in the garbage instead of being recycled.
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New Food & Water Watch Report Highlights Problems with Bottled Water
Washington, DC - Choosing tap water over bottled water is better for consumers' health, their pocketbooks, and the environment, according to a new report released today by Food & Water Watch. The report is being released on the heals of a San Francisco executive order banning the use of city funds for bottled water and a U.S. Conference of Mayors resolution to study problems with bottled water consumption.
In 2005, Americans spent $8.8 billion for almost 7.2 billion gallons of non-sparkling bottled water. Consumers drank even more in 2006, about 26 gallons per person. The bottled water industry spends billions on advertising that promises purity in a bottle while implying that tap water is somehow less safe, something that is simply not true, according to the report.
"Bottled water generally is no cleaner, or safer, or healthier than tap water. In fact, the federal government requires far more rigorous and frequent safety testing and monitoring of municipal drinking water," said Food & Water Watch Executive Director Wenonah Hauter. "Rather than buying into this myth of purity in a bottle, consumers should drink from the tap."
"Utilities all over the country spend millions of dollars to deliver clean, safe, affordable water right to the kitchen sink," said Susan Leal, San Francisco Public Utilities Commission General Manager. "Relying on bottles that use lots of energy to produce and are sometimes trucked or even flown thousands of miles and ultimately become a municipal solid waste problem just makes no sense," concluded Leal.
But just kicking the bottle in favor of the tap is not enough, says Food & Water Watch. Our nation's public water and sewer infrastructure is old and in the coming years will need billions of dollars of investment to maintain and further improve treatment, storage, and distribution. Each year we fall more than $20 billion short of what is needed to maintain our public water and sewage systems.
"It's time for Congress to establish a clean water trust fund that would give communities the financial help they need to invest in healthy and safe drinking water for every American and for future generations," Hauter said.
The United States maintains trust funds for highways, airports, and social security. Providing a dedicated funding stream for national priorities is sound public policy, explained Bill Holman, former executive director of the Clean Water Management Trust Fund and former secretary of the N.C. Department of Environment and Natural Resources. "The North Carolina Clean Water Management Trust Fund has sparked innovative, community-based solutions to protect and restore water resources in North Carolina. A national clean water trust fund would provide similar benefits," said Holman.
Food & Water Watch is encouraging consumers to Take Back the Tap by choosing tap water over bottled water whenever possible and supporting increased funding for safe and affordable public tap water.
I love You Food, I Thank You Food, I Respect You Food - I love You Water, I Thank You Water, I Respect You Water - I love You Air, I Thank You Air, I Respect You Air.
El Salvador: One Year after CAFTA Reportback from the recent May 1 delegation to El Salvador Hear about how Salvadoran communities have resisted the onslaught of Free Trades devastating policies the massive May Day demonstration in San Salvador and the visit to the International Law Enforcement Academy
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A new analysis of data from the U.S. Centers for Disease Control indicates that a toxic chemical in rocket fuel has severely contaminated the nation's food and water supply (read the Environmental Working Group study here).
Scientists warn that the chemical, known as perchlorate, could cause thyroid deficiency in more than 2.2 million women of childbearing age.
This thyroid deficiency could damage the fetus of pregnant women, if left untreated. Perchlorate, the explosive ingredient in solid rocket fuel, has leaked from military bases and defense and aerospace contractors' plants in at least 22 states, contaminating drinking water for millions of Americans.
Despite massive complaints, defense contractors such as Kerr-McGee have done little or nothing to clean up the pollution. Perchlorate has also been widely detected in milk, lettuce, produce and other foods. In an alarming study, the CDC found perchlorate in the urine of every person tested. The OCA has mobilized thousands of organic consumers to pressure the EPA and government officials to begin a massive clean up of perchlorate for over a year.
Background: The Environmental Working Groups new report is an anlaysis of data originally released in 2005, when the National Academy of Sciences (NA released its long anticipated report on the human health effects of perchlorates, a byproduct of rocket fuel. Perchlorates, which are a common pollutant near military sites, have recently been found in the water at concerning levels in 22 states as well as in 93% of lettuce and milk. 97% of breast milk samples taken randomly from around the U.S. have tested positive for perchlorates.
The government funded NAS report reveals that perchlorates are roughly ten times more toxic to humans than the Department of Defense has been claiming. Perchlorates can inhibit thyroid function, cause birth defects and lower IQs, and are considered particularly dangerous to children.
The Pentagon is urging Congress to pass a new law that would allow the military to freely violate a host of environmental regulations. Entitled "The Readiness and Range Preservation Initiative," the legislation would allow military facilities to ignore laws like the Clean Air Act. The Pentagon claims environmental regulations are a threat to national security, since they restrict the military.
To date, only one Senator has had the backbone to propose legislation that would hold the military (and other perchlorate polluters) responsible for this excessive pollution of the U.S. food and water supply.
Senator Feinstein (CA) has proposed legislation that would spend $200 million to identify and clean up perchlorate sources and provide grants for technologies to clean up existing contamination, while holding perchlorate polluters responsible for cleanup efforts.
"It is imperative that we reduce the perchlorate in our drinking water and protect Californians, especially pregnant women, the unborn, infants, and young children from this threat to their health," said Feinstein of the bill.
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