What's the most you would pay for a bottle of water? Two dollars? Maybe $4 at a concert? How about $55?
 Photo courtesy Marsaili McGrath/Getty Images Bling H20 -- the new (expensive) bottled water |
Unfortunately, you won't find any vitamins in Bling H2O. The water inside, however, does receive more treatment than what's inside an average $2 plastic bottle. According to Bling H2O's Web site, the water is bottled from natural springs in Dandridge, Tenn. The company claims to use a "nine step purification process that includes ozone, ultraviolet and microfiltration." This sounds nice, but still -- does that really make it worth $55?
Take one look at the bottle itself -- it can answer any of your questions about cost. True to its trendy name, a bottle of Bling H2O is much more than a plastic container to hold mere water. The bottles are available in limited-edition frosted glasses and covered with Swarovski crystals. Even Bling H2O's Web site admits that the product is as much about image as it is taste. The company originally handed out the water only to actors and athletes -- celebrities such as Jamie Foxx and Ben Stiller have been spotted showing off shiny bottles, and Paris Hilton allegedly feeds the water to her dog. Now, the water is available to the public and showing up in fancy New York restaurants. The makers of Bling H2O also market the bottle as reusable and refillable -- you can flaunt it around town and show how trendy and environmentally friendly you are.
| Bling Taste Test Blind taste tests in New York City put Bling H2O up against regular bottled water and Manhattan tap water. The reactions proved to be inconsistent and unpredictable -- most people proclaimed Manhattan tap water as the best-tasting, while Bling H2O was believed to be simple tap water. Watch this amusing video of the taste test from NPR. |
Even without the cost that comes from the decorative bottle and its associated brand, Bling H20 would still be expensive.
Bottled Water Cost
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