START A PETITION 27,000,000 members: the world's largest community for good
Nov 21, 2006
Focus: Business
Action Request: Various
Location: United States



THE ULTIMATE REFUND: On November 24th and 25th -- the busiest days in the American retail calendar and the unofficial start of the international Christmas-shopping season -- thousands of activists and concerned citizens in 65 countries will take a 24-hour consumer detox as part of the 14th annual Buy Nothing Day, a global phenomenon that originated in Vancouver, Canada.

From joining zombie marches through malls to organizing credit card cut-ups and shopoholic clinics, Buy Nothing Day activists aim to challenge themselves, their families and their friends to switch off from shopping and tune back into life for one day. Featured in recent years by the likes of CNN, Wired, the BBC, and the CBC, the global event is celebrated as a relaxed family holiday, as a non-commercial street party, or even as a politically charged public protest. Anyone can take part provided they spend a day without spending.

Reasons for participating in Buy Nothing Day are as varied as the people who choose to participate. Some see it as an escape from the marketing mind games and frantic consumer binge that has come to characterize the holiday season, and our culture in general. Others use it to expose the environmental and ethical consequences of overconsumption.

Two recent, high-profile disaster warnings outline the sudden urgency of our dilemma. First, in October, a global warming report by economist Sir Nicholas Stern predicted that climate change will lead to the most massive and widest-ranging market failure the world has ever seen. Soon after, a major study published in the journal Science forecast the near-total collapse of global fisheries within 40 years.

Kalle Lasn, co-founder of the Adbusters Media Foundation, which was responsible for turning Buy Nothing Day into an international annual event, said, "Our headlong plunge into ecological collapse requires a profound shift in the way we see things. Driving hybrid cars and limiting industrial emissions is great, but they are band-aid solutions if we don't address the core problem: we have to consume less. This is the message of Buy Nothing Day."

As Lasn suggests, Buy Nothing Day isn't just about changing your habits for one day. It's about starting a lasting lifestyle commitment to consuming less and producing less waste. With six billion people on the planet, the onus if on the most affluent - the upper 20% that consumes 80% of the world's resources - to begin setting the example.


For more information and media interviews contact

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Editor's Notes

[1] For more information on Adbusters, Buy Nothing Day, or to watch Kalle Lasn's 2004 Buy Nothing Day interview with CNN visit

[2] Buy Nothing Day facts:
-The first BND was organized in Vancouver in September 1992, an idea by artist Ted Dave, as a day for society to examine the issue of over-consumption.
-In 1997, it was moved to the Friday after American Thanksgiving, which is the busiest shopping pre-Christmas weekend in the US. Outside of North America, BND is usually celebrated on the following Saturday.
-Despite controversies, Adbusters managed to advertise BND on CNN, but many other major TV networks declined to air their ads.
-Soon, campaigns started appearing in US, UK, Israel, Germany, New Zealand, Japan, the Netherlands, and Norway. Participation now spans over 65 nations.

[3] Shopping and consumption facts:
-Per capita consumption in the U.S. has risen 45 per cent in the last 20 years.
-Although people today are, on average, four-and-a-half times richer than our great-grandparents were at the turn of the century, Americans report feeling "significantly less well off" than in 1958.
-A recent article in New Scientist featured research suggesting that the more consumer goods you have the more you think you need to make you happy. Happiness through consumption is always out of reach (New Scientist, 4th October 2003, Vol.180, Issue 2415, p44. Available online after registering at


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Posted: Nov 21, 2006 6:35am
Nov 16, 2006
Focus: Environment
Action Request: Visit - in person
Location: United States

Let's send a message on November 18, the Saturday before Thanksgiving, that we support our hometown businesses and oppose the negative impacts of chain stores and big box stores on our communities. Many communities have already organized citywide "buy local days," but this year, we and our allies are calling on people across the country to make this a national effort. We hope you'll join us!

For "Buy Local Day" resources visit:
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Posted: Nov 16, 2006 9:37am
Nov 5, 2006's November 2006 Newsletter

 Feel free to circulate this page


1. ARTICLE: Is raw agave nectar really raw?
2. TRAVELOGUE: Scouting tropical islands for a future raw foods community
4. INTRODUCING OUR BRAND NEW "Cute Raw Foods" Shop: Tees+ with original artwork!
5. RAW FOODS HUMOR in mainstream media!

The Details

1. The Big Debate: Is Raw Agave Nectar Really Raw? A scientifically researched article by John Kohler.

2.  Roman & Antje's Island Quest, Parts 1 and  2. The young couple behind GeneFit Nutrition paint a beautiful word picture of their travels to exotic Fiji as they search for an island to buy for their planned raw food community.

3.  RFNM'S LITTLE BOOK of RAW THANKSGIVING RECIPES--Our special Thanksgiving Recipes newsletter of several years ago is now a little e-book!  We've updated and expanded it with recipes from: Bonobo's Restaurant in NYC, Matthew Kenney’s The Plant, Roxanne Klein and Charlie Trotter, and Judy Pokras of, and there’s now a total of 32. Plus we’ve added some ideas for making your Thanksgiving even more fun! Order your copy now.

4.  We’re excited to announce our new Cute Raw Foods Shop featuring a brand new crop of exclusive T-shirts and other items adorned with cool original artwork by Judy Pokras. These drawings, paintings and cartoons are sure to bring a smile to people on your holiday gift list.

5. HUMOR—Here are two morsels of raw foods comedy we couldn’t resist:

We saw this Robert Mankoff cartoon in The New Yorker and thought it was great!  A man in a business suit stands beside a guy sitting at a desk. The standing man is looking at three picture frames on the desk, the type office workers use to display photos of family members. But these frames contain pictures of a bunch of grapes, two apples, and three bananas. The guy sitting at the desk looks up at the visitor and says: "I love fruit." 

On Halloween, TV funnyman Craig Ferguson appeared on his talk show dressed as a banana. He said when he was a boy, his mother was always telling him he would turn into a banana if he kept eating so many of them. (If that’s the case, he must have eaten a lot of jokes, too!)

6. Have you visited our worldwide map of raw foodists?  See who lives where!  Add yourself to the map!

ASK US how you can be a sponsor and help deliver the raw foods message to more people.
Thanks for being a member of the community.
Best wishes for a warm, loving--and delicious!--holiday season.

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Posted: Nov 5, 2006 7:45am


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