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Mar 10, 2008
A Beautiful Lie Underscores Global Climate Crisis; 30 Seconds To Mars Teams with NRDC & Bonneville Environmental Foundation To Offset Impact Of Filming. It is the first video shot in Greenland 200 miles north of the Arctic circle.

January 30, 2008, Hollywood, CA - A Beautiful Lie, the title track and current single from 30 Seconds to Mars' platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland. It is the third in a series of short films featuring songs from the band's 2005 album. (The previous two were The Kill and From Yesterday, which was the first American music video shot in the People's Republic of China); both were directed by Bartholomew Cubbins. A Beautiful Lie directed by Angakok Panipaq premieres January 30th in an array of countries including the US, Canada, Australia, New Zealand, Japan, Mexico, Brazil, Spain, Sweden and Denmark through a never before seen global Myspace exclusive event. This will be followed by a multi-channel and online media blitz.

"Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," says 30 Seconds to Mars lead vocalist Jared Leto. "Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."

Determined to offset the impact that filming would have on the environment, the director, Angakok Panipaq and the band worked with the Natural Resources Defense Council (NRDC) to develop strategies that would minimize fuel consumption on the shoot and purchased North American Blend Green Tags (a renewable energy certificate product) from the Bonneville Environmental Foundation. Purchasing Green Tags supports new renewable electricity generation, which offset the environmental effects of burning coal, gas and other fossil fuels across North America. 30 Seconds to Mars and the leading social media site www.buzznet.com are bringing music, community and charity together by creating a "call to action" group. Beginning Wednesday, January 30, fans can go to http://abeautifullie.buzznet.com and upload personal videos to let the band and the world know what they're doing to help the environment. In addition, fans will be able to make donations through Buzznet to support the NRDC, the nation's most effective environmental action organization, and Buzznet will be matching all donations made through the site. Additionally 30 Seconds to Mars has also launched a second website - www.abeautifullie.org. The site will include information about current environmental issues, ways for kids to participate in environmental activities, links, tips for conservation and more.

"Greenland now is beginning to contribute significantly to sea level rise," says Jay Zwally, a glaciologist with NASA. "There's been a significant change in a relatively short period of time." It is now losing between 52 and 63 cubic miles of ice mass each year; projections of future climate change indicate continued warming over Greenland if greenhouse gas emissions remain unchecked.

2007 was a banner year for 30 SECONDS TO MARS. The Kill earned the distinction of being the longest-running hit in the history of Billboard's Modern Rock chart, peaking at #3 and logging 52 weeks on the chart while follow-up single From Yesterday hit #1. The band co-headlined the Rockstar Taste of Chaos Tour in the States in the spring and kept on touring, hitting Australia, Japan, Europe, the UK and Latin America and collecting awards along the way (including two MTV Australia Video Music Awards and an MTV Europe Video Music Award).

For more info go to:
www.thirtysecondstomars.com
www.myspace.com/thirtysecondstomars
www.abeautifullie.org
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Posted: Mar 10, 2008 2:02pm
Mar 10, 2008
Focus: Environment
Action Request: Volunteer
Location: Hungary
It started with a question: How can we inspire people to take action on climate change?

The answer: Ask the people of Sydney to turn off their lights for one hour.

On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. This massive collective effort reduced Sydney's energy consumption by 10.2% for one hour, which is the equivalent effect of taking 48,000 cars off the road for a year.

With Sydney icons like the Harbour Bridge and Opera House turning their lights off, and unique events such as weddings by candlelight, the world took notice. Inspired by the collective effort of millions of Sydneysiders, many major global cities are joining Earth Hour in 2008, turning a symbolic event into a global movement.


Turning the lights off for Earth Hour is a great first step, but if you really want to see a difference, then make Earth Hour part of your everyday life.

home office office

Simple things like turning off appliances while not in use and switching your light globes to energy efficient bulbs, will all help us reach our goal of reducing our annual emissions by 5%. Even something as simple as turning out lights when you’re not in a room and switching to cleaner sources of electricity like “green power”, make a big difference.


For more info go to:
www.earthhour.org

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Posted: Mar 10, 2008 1:32am
Mar 10, 2008
Focus: Environment
Action Request: Volunteer
Location: Hungary
Earth Day is celebrated around the world on April 22, although larger events such as festivals and rallies are often organized for the weekends before or after April 22. Many communities also celebrate Earth Week or Earth Month by organizing a series of environmental activities throughout the month of April.

Since the first Earth Day, April 22, 1970, Earth Day has been an annual event for people around the world to celebrate the earth and renew our commitment to building a safer, healthier and cleaner world for all of us. There are many ways you can get involved. Volunteer. Go to a festival. Install solar panels on your roof. Organize an event where you live. Change a habit. Help launch a community garden. Communicate your priorities to your elected representatives. The possibilities are endless! Do something nice for the earth, have fun, meet new people, and make a difference.

And you needn't wait for April 22 to help out the Earth. Earth Day is every day -- to build a better future for the environment we must commit to protect our environment on a year-round basis.

Founded by the organizers of the first Earth Day in 1970, Earth Day Network (EDN) promotes environmental citizenship and year round progressive action worldwide. Earth Day Network is a driving force steering environmental awareness around the world. Through Earth Day Network, activists connect, interact, and impact their communities, and create positive change in local, national, and global policies. EDN's international network reaches over 15,000 organizations in 174 countries, while the domestic program keeps over 5,000 groups and over 100,000 educators coordinating millions of community development and environmental protection activities throughout the year. As a result, Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a half billion people participate in our campaigns every year.

For more info go to:
www.earthday.net


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Posted: Mar 10, 2008 1:21am

 

 
 
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