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Aug 30, 2010

Designers, instead of continuing to create confused, unclear and unfocused pages&mdashages that include more information than is necessary and in a way that undercuts their core purpose—let's adopt a new standard, following a very simple rubric: enabling attention...

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Posted: Aug 30, 2010 9:00pm
Aug 30, 2010

Designers, instead of continuing to create confused, unclear and unfocused pages&mdashages that include more information than is necessary and in a way that undercuts their core purpose—let's adopt a new standard, following a very simple rubric: enabling attention...

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Posted: Aug 30, 2010 9:00pm
Jul 30, 2010

Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clients, we fall short of a good argument. We—designers, developers, and agencies alike—don't do a good enough job reassuring our clients that following the leader is not only unecessary, but bad for their business. So, for the remainder of this article, I want to dig a bit deeper into two examples of influential but poorly designed sites we're likely to take cues from and then provide a, well, simple plan for staying simple...

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Posted: Jul 30, 2010 9:00pm
Jun 29, 2010

Most of the successful marketing campaigns that stand out in my memory all revolve around characters. Some of them are simply charismatic spokespeople, like Geico's gecko, Nationwide's "Greatest Spokesperson in the World, or, I suppose, Burger King's creepy king. Others keenly represent the intended customer—think way back to Wendy's "where's the beef?" lady, or more recently to Apple's mac and PC guys. In all of these cases, it was decided that a more compelling message could be created by using characters to tell a story, rather than putting the product itself front and center...

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Posted: Jun 29, 2010 9:00pm
May 30, 2010

Measurement means all kinds of things to different people. But measuring user engagement with a website's content is what really matters. This month, we go back to the basics, looking at the fundamental metrics of visits, referrers, bounce rate and conversions, in order to advance forward to a new level of measurement understanding...

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Posted: May 30, 2010 9:00pm
Apr 29, 2010

If you haven't given any thought to how your website appears and functions on a mobile device, now is the time to do so. Fortunately, the web platform that most popular mobile devices use has been built to handle the existing web quite well, making it likely that your site will at least be functional on an albeit much reduced scale. So rather than facing a complete rebuild of your site in order to stay current, conceiving of a smaller, functionally-limited version of your site for mobile devices is your wisest first move...

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Posted: Apr 29, 2010 9:00pm
Mar 30, 2010

Have you started to get the feeling that you're a lone voice, crying out from the wilderness? You've been blogging for a few years now, but nothing seems to be coming from it. You've tried all kinds of ways of promoting your content, but nothing seems to work. Readers just aren't sticking around. The truth is that no promotion method is going to make your blog a success. Sure, the right luck with social media might get you a spike in traffic, but until your content truly captures the attention of readers, no single spike will turn in to lasting engagement...

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Posted: Mar 30, 2010 9:00pm
Feb 27, 2010

The web--the entire web, including every individual website in it, even yours--is a work in progress. Once the initial planning, design, development and testing of a website is complete, there's actually plenty more to be done. So before you schedule that vacation, make sure you've taken into account the content entry and go-live process, as well as the schedule you plan to follow moving forward with your website content strategy. Content entry? Go live? Content Strategy? If you're hearing this for the first time, then stick around. This article is for you...

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Posted: Feb 27, 2010 9:00pm
Jan 28, 2010

I've read plenty of interesting analogies used to explain what building a website is like. I've even written a few myself. From various points of view, a website could be compared to a car, a house, a cellphone, a movie, or all kinds of other things. I've even heard a website compared to a clown (don't ask). Most of the time, these analogies are striving to find the most effective way of emphasizing the time, cost, complexity or purposes of a website project. Rather than construct yet another metaphor around that point, I'm just going to come right out and say it: Building a website is a complex task that takes a lot of time and costs a lot of money. But that's not the really interesting part, is it?

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Posted: Jan 28, 2010 9:00pm
Dec 30, 2009

Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built.

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Posted: Dec 30, 2009 9:00pm

 

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