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May 29, 2008
We're in the process of redesigning our homepage, so I thought it would be fun to do a little walk down memory lane.  Here are some screen shots from the Care2 homepage over the past ten years.

December, 1998
For those of you who have been with us the longest, you'll remember the site was originally called "Care-Mail".  I had started one of the first e-card sites (back in 1995) with a couple of my friends, and so used that model to get started.  It's hard to believe now, but Care-Mail was actually the first site to combine e-cards with e-mail.  We also donated a percentage of revenues to environmental nonprofits. Thus the oh-so-clever double entendre of our tag line, "The Evolution of E-mail!". 

I don't have the animations working here, but the toucan would flap its wings, the giraffe raise its head, ants would go into the log, and the chameleon would flick its tongue out.  “Cute” would be the operative word here.  And yes, that’s a Quetzal sitting on our logo!

   



January, 2000
Here we see the introduction of the name “Care2”, the frog, and our tagline “Make a Difference”.   We also used the tagline “The Best of the Internet with a Green Twist”.  By this time the model had evolved to include a community, shopping,  news and a portal-like search form.   We still had the cute graphics and liked to believe everyone got the enviro-twist of calling our news “Headline Gnus”.


 



June, 2001
The little guys on top of our tabs were a bit more sophisticated looking, if you can call a group of puffins sitting on a tab “sophisticated”. We had introduced petitions and the click to donate races by this point, and were trying hard to survive mostly on green ecommerce revenues (…which weren’t even covering the rent).



 


November, 2001
We had expanded our offering and had adopted the secondary tagline “The #1 Environmental Network for Healthy Living and a Healthy Planet”.  I’ve always liked that scenic header, but it was pretty distracting from the rest of the page.





April, 2006
This version is not too dissimilar to where we are today.  Much greater focus on the center spotlight panel and a more ubiquitous secondary tag line of “Get Connected and Make a Difference!” which has since been changed to “Discover, Share, Take Action!”.  Until this post I had never realized quite how often we’ve changed that secondary tagline.   I guess that reflects the evolutionary process we’ve gone through.  Or maybe that just happens when you don’t have a marketing department.
 



 
  

We’ve come a long way!

BTW, if you haven’t checked out our new homepage design prototypes, we’d love to get your feedback.     
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Posted: May 29, 2008 12:10am

 

 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

Author

Randy Paynter
, 1
Hillsborough, CA, USA
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gotcha
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18
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\\n\\r\\nHello my C2 Family, \\r\\nFirst let me say Thank You to those of you who have so sweetly fwd my posts. You are SO AWESOME!! I will never forget your help. Anytime I can repay the favour, please tell me. Second, my Submit button has disappeared lea...
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15
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New Petition! Speak out against Time-Warner Merger with Comcast! Let your opinion be know before your bill goes up and your programming choices dwindle.\\r\\n\\r\\nUrge DOJ and FCC to Not Allow Merger of Time-Warner and Comcast\\r\\nhttp://www.t hepetitionsi...
Feb
13
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New Petition! Speak out against Time-Warner Merger with Comcast! Let your opinion be know before your bill goes up and your programming choices dwindle.\\r\\n\\r\\nUrge DOJ and FCC to Not Allow Merger of Time-Warner and Comcast\\r\\nhttp://www.t hepetitionsi...
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\\nIn a meeting of the EU General Affairs Council nineteen states opposed the approval of  GM Maize Pioneer 1507, developed jointly by DuPont and Dow Chemica l, while five supported it and four abstained from any view, EU officials s...
Feb
12
by Just C.
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 \\r\\n\\r\\n\\r\\nW hy this is important\\r\\nAs a community comprised of members actively using the tools provided by this site to accomplish needed improvements to various aspects of all life (animal, human, environmental), we, the undersigned, are her...
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\\nRemove Bengt Holst as Scientific Director or Copenhagen Zoo\\r\\nhttp://www.thepe titionsite.com/758/466/68 7/remove-bengt-holst-as-s cientific-director-or-cop enhagen-zoo/\\r\\nFire Bengt Holst from the Copenhagen Zoo for Having Marius the Giraffe Killed\\r...
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11
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\r\nHow to spread the news\r\n02/11/14\r\n\r\nT his is really awfull, i did write many hosst announcements, but they dissapeared, luckely
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\\nhttp://www.thepetition site.com/717/710/409/end- bear-bile-farming-in-chin a/\\r\\n\\r\\nhttp://www. thepetitionsite.com/takea ction/106/482/616/\\r\\n\ \r\\nhttp://www.thepetiti onsite.com/232/826/784/do gs-are-family-members-and -not-personal-property/\\ r\\n\\r\\nhttp...
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\\nYes, who is God?\\r\\nThey kicked me out of two groups because, they are preaching and when it is time to forgive they are pure innocent.  I am atheist.  I have study 3 years in Theology, so I think I know what I am talking about.  \\r\\n...