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Oct 6, 2010

Yesterday, I wrote a post  for our Trailblazers for Good channel on some of the issues I face when weighing business decisions about Care2's advertisers. I recently turned down a $100,000 advertising campaign for the site because I felt it didn't fit with the Care2 mission.

I encourage you to go read the post, leave a comment, vote in the poll and let me know what you think. As members, your opinions matter to me. This won't be the last time an issue like this comes up, and I would appreciate your thoughts.

If you ran Care2, would you have run the campaign?

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Posted: Oct 6, 2010 10:04am
Nov 30, 2009

We're thrilled to announce that Care2 has won the People's Choice Award for Green Business of the Year!  The award is presented each year by Green America, one of the nonprofit pioneers helping to build a socially just and environmentally sustainable society. Care2 wins people's choice award

Thank you so much to everyone who voted for us!  I want to make it clear though, that those most deserving of kudos are all of our members and nonprofit partners who are taking action every day to make the world a better place.  Our impact is really a reflection of all the good each of you is accomplishing.  So congratulations and Thank you!!

I also want to thank Green America which is as genuine and committed to a sustainable future as any organization I know - and plays a pivotal role through its Green Festivals, Green Business Conference and Green Pages.

We are also honored to be among a such an outstanding group of finalists for the prize, including ReusableBags.com, Lunapads, Grounds for Change, and others committed to using the power of markets to make the world a better place.

When I started Care2, nearly 12 years ago, I had two primary goals: 1) Empower as many individuals as possible to make the world a better place and 2) Create a new model for business where the product is literally "goodness" - so that the more good we do, the more revenues we generate.  I'm pleased to say we're well on our way to achieving the first goal (though we have a few billion more members yet to sign on and we've actually accomplished the second goal.  Because sponsors pay us based on the number of people using our site for good, in general, the more good that happens on Care2, the more revenues we're able to generate to put back into making the site even more powerful - a virtuous cycle.
 
During the recent award ceremony, Green America noted that the reasons people said they voted for Care2 were diverse.  I love to see that, as we believe that we must take a holistic approach to change; we must change ourselves *and* we must change the world around us.  It takes a diversity of people and approaches to solving the World's toughest challenges.

A few of the comments from folks who voted for Care2:

"Care2 does so many wonderful things for people and the earth. I have become so much more informed about things and better able to make my voice heard."
-- Lora S., MO

"Care2 makes it easy for people to give to charities of all different
kinds. It doesn't take a lot of time, and this helps people to realize
how simple it truly is to help make a change in the world." 
-- Jennifer H., Sweden

"Care2 has been reaching out to the global community for over 10 years to "make a difference". A tremendous outreach for awareness, solutions starting at the personal level, and provides a network for communication among so many that care. Fun, too!"
-- Denise D., TN

"They empower individuals to live a more conscious lifestyle in order to make the world a better place and to help demonstrate that businesses and the internet can be a powerful force for the good."
-- Jo Anne F., MI


Thank you again, and Congratulations to all Care2 members and nonprofit partners. Together we are making a difference!

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Posted: Nov 30, 2009 10:22pm
Mar 28, 2009

Thanks to the power of the Care2 community, President Barack Obama this week invited the Care2 community to be represented among a select group of about 75 citizens Thursday for a new "Online Town Hall" meeting at the White House. In fact, three Care2 members were actually in the East Room with President Obama, where he took questions not only from that select group but also from a pool of almost 100,000 questions submitted online -- many of these questions came from Care2 members, too.

To read first-hand accounts of the event by the three Care2 members who were there, check out this post from Care2's Politics cause
channel.
Sally and Michelle
The lucky Care2 members at the White House were Sally M  and Michelle W (both from the Washington, DC area), as well as our own team member Heather Holdridge, Care2's director of political advocacy.

A presidential staffer told us when extending the invitation that they specifically wanted Care2 members to be among the Town Hall participants to represent the causes of protecting the Environment, addressing global climate change and increasing renewable energy. This put Care2 in the venerable company of only a few other progressive organizations, such as the Sierra Club and the Natural Resources Defense Council. Our member Sally M even blogged about the thrill of getting to know Sierra Club President Allison Chin, as both of them attended the event.

By the way, Care2 has worked with both Sierra Club and NRDC for many years to advance environmental causes. We were humbled and honored to be in such company on Thursday!

Once again, this shows the impact that Care2's community of do-gooders is having on the world. It also demonstrates the reputation and leadership role that Care2 members have achieved, thanks to your passionate commitment to taking action every day for the great causes of our time.

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Posted: Mar 28, 2009 6:07pm

 

 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

Author

Randy Paynter
, 1
Hillsborough, CA, USA
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\\n\\r\\nHello my C2 Family, \\r\\nFirst let me say Thank You to those of you who have so sweetly fwd my posts. You are SO AWESOME!! I will never forget your help. Anytime I can repay the favour, please tell me. Second, my Submit button has disappeared lea...
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New Petition! Speak out against Time-Warner Merger with Comcast! Let your opinion be know before your bill goes up and your programming choices dwindle.\\r\\n\\r\\nUrge DOJ and FCC to Not Allow Merger of Time-Warner and Comcast\\r\\nhttp://www.t hepetitionsi...
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