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Jun 12, 2008
Here’s a great example of how one of Care2’s nonprofit partners is using the Internet for good.  

Mountaintop removal coal mining isKayford Mountain 06/15/05 a terribly destructive practice where entire mountain tops are literally blown up to extract coal. The beautiful mountains are destroyed, and the debris ends up covering valleys and filling the headwaters of streams and rivers with toxic sludge.  This incredibly short-sighted practice has destroyed over 470 mountains and 1 million acres in Appalachia.
 

iLoveMountains.org is a small organization using the leverage of the internet to stop mountaintop removal coal mining.    Thanks in part to support from thousands of Care2 members, the organization now has an army of nearly 30,000 supporters.  Among the things the creative team at ilovemountains has done really well:  
 
1)    They show your connection to mountaintop removal.   It’s human nature to be most concerned about things that impact us or that we’re connected to, yet it’s hard for most of us to see that connection when we live far away from the area being destroyed.  If you live in the US, enter your zip code to see if you’re connected.

2)   
They help us see the human element (in a very cool way).  They’ve interviewed miners and people whose lives have been most directly impacted so we can hear their stories.  And the coolest part is they’ve embedded these in Google Earth, so you can zoom in to see the actual mountain tops and hear the stories of the local people.  Powerful.
 
There’s a lot more I think they’ve done right, but the great news is that now they’re making progress in getting government regulation passed to put an end to this terrible practice.  This effort is still far from over, but it’s great to see how small nonprofits can leverage the power of the internet, and how together we all can make a difference.
  
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Posted: Jun 12, 2008 12:14am

 

 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

Author

Randy Paynter
, 1
Hillsborough, CA, USA
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