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Nov 30, 2007
Evo.com is a new green shopping site that takes an innovative (at least in the green space) approach to help consumers be more responsible shoppers.  A primary challenge most green shopping sites have is to provide enough selection (that's affordable and high quality) to interest mainstream consumers. Evo solves that problem by taking a page from the comparison shopping engines (e.g. Pricegrabber)

The Evo engine scours the web for millions of products, then uses a proprietary screening process to display only the green products.  This is the same approach we've been using for the popular Care2 Job Finder, so we know this approach can work.  The great benefit of this system is that once you've done the hard work of setting up the search engine and filtering process, keeping the store up to date with a huge selection is easy. Evo says they're launching with over 100,000 green screened and rated products.   The downside of this model is that it depends on generating revenues from affiliate fees - a tough way to make a living.

They've also got a very cool quiz-like feature to help determine how "green" you are, and provide tips on how to be more eco-responsible.  Each answer adds "leaves" to your personal "tree" (I'm embarrassed to say my tree wasn't as green as I'd like to believe it would be).

The company was founded by Dan Siegel, a serial entrepreneur (on the founding team of Student Advantage) and all around good guy.   This looks like a great start, and I look forward to see how the EVOlve.
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Posted: Nov 30, 2007 6:17pm

 

 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

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Randy Paynter
, 1
Hillsborough, CA, USA
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