It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here. So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. [...]

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You don’t necessarily need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. In fact, many could learn from school children armed with about $17. One of my favorite quotes I was lucky enough to hear in person. It was imparted by one of my favorite people — [...]

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Max Gladwell founder Rob Reed joins Zumbox as VP of Marketing and Government Relations. Our second one-on-one interview. We’ve covered Zumbox several times since the site went live in late December of last year. The so-called Paperless Postal System was featured in our posts on True Innovation, the New and Improved Matrix, and most recently [...]

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Max Gladwell founder Rob Reed joins Zumbox as VP of Marketing and Government Relations. Our second one-on-one interview. We’ve covered Zumbox several times since the site went live in late December of last year. The so-called Paperless Postal System was featured in our posts on True Innovation, the New and Improved Matrix, and most recently [...]

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This is a re-post from Nick Aster of Triple Pundit. Please vote for our SXSW panel(s). Every March in Austin the South by Southwest Interactive Media conference kicks off. The event attracts thought leaders on a wide spectrum of technology, mostly digital. Think of it as junior TED conference with a lot more twittering. Despite [...]

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By Tom Savage of Bright Green Talent and Simpletom Who would have predicted the world of science fiction films would prove so prophetic? Our planet is being over-run by machines and we need people like Arnold Schwarzenegger to save us. In the world of the film The Matrix, robots, machines and other perennially nasty automatons have [...]

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This is a re-post from Mark Lovett of Global Patriot. Please vote for our SXSW panel. Social media continues to affect change at an ever increasing rate. Schools are built, water wells are dug, children are fed, and medicine saves lives – all because someone used social media to get the word out, raise [...]

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We’re pleased to welcome Mr. Tom Savage as a Max Gladwell guest blogger. Tom is a recognized social entrepreneur and expert on social and environmental business. In 2007, Tom co-founded Bright Green Talent, an environmentally-focused executive search and recruitment firm. –MG Many of us are a somewhat adolescent when it comes to using social media. [...]

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This post is a collaboration between Max Gladwell and Mashable’s Summer of Social Good charitable fundraiser. It is the second in our series of #10Ways posts being published simultaneously across as many as 300 blogs. Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an [...]

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A clever new brand challenges consumerism with a line of ethically sourced products and an ironic message: use less. How many consumers does it take to wreck a planet? More importantly, how many people will it take to fix it? It might seem like semantics, but there’s a fundamental difference between people and consumers. As marketers, [...]

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