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Apr 12, 2012

Over the years Capital Campaigns have evolved from mammoth campaigns with hundreds of volunteers and staff to today when campaigns are much smaller both in structure and length of time and are highly volunteer oriented. 

Few Capital Campaigns for other than major institutions take more than 12  to 18 months to complete and are more recently designed to be conducted by development staff with the assistance of a consultant. In organizations that have no development department staff, they usually opt to have on-site campaign direction, that is, an on-site Campaign Director/Consultant who works 24/7 on their project. 

We at Bradley Associates are proud to provide staffing whether you need it for a couple days a month or full-time on-site Director. We are in position to provide that staff to help achieve your goals in the shortest possible time line.

The ultimate success of a Capital Campaign for significant funding support of specific programs or projects, always goes back to the essential "pre-campaign" tasks that either were or were not accomplished prior to the start of the campaign. A stalled Capital Campaign is most likely the result of insufficient preparation. No Capital Campaign preparation step is more important than the Capital Campaign Planning Study (or Feasibility Study). 

Here are our thoughts regarding the all-important Capital Campaign Planning Study:

  • It can be argued that a Study is the single most important planning step for a successful capital campaign.
  • A Study offers the unique opportunity for an "outside set of eyes and ears" to ask important questions of potential campaign leaders and potential donors, and to receive candid and accurate answers from them regarding critical campaign feasibility issues.
  • It does matter who the outside consultant and Study Director is. The professionalism of this individual reflects back to the client. Bradley Associatesassigns its best staff for Study Director positions and values the client image in the community to the highest degree.

A client should expect the following "deliverables" from a Study:

  • A complete written, and thorough study report
  • A professional presentation to client leadership groups
  • Confidential executive and management reports for key leadership
  • Comprehensive recommendations that address all angles of funding feasibility
  • Recommendations for goals, leadership, campaign structure and timing

We would be happy to provide a 10 page self analysis to determine your readiness to begin a Capital Campaign. Request a copy.  

We are prepared to help you and will provide consulting services as needed.


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Posted: Apr 12, 2012 11:31pm
Apr 12, 2012

Goal: $5 Million

Month 1   The Board of Directors or Trustees along with the CEO determine that a specific project needs to be built. The Board approves the Project.

Month 2   An internal task force reviews the project, its goals, and needs, and recommends to the Board that a Campaign Planning Study or Feasibility Study be conducted.

Month 3   The institution submits request for a proposal to three or five consulting firms to conduct a study. This may not be necessary if the institution already has a relationship with one consulting firm already, who is capable of conducting studies and campaigns.

Month 4   The Task Force reviews the responses to the Request for Proposal and notifies the selected firms that there will be interviews set over the next 2 - 4 weeks. Usually three firms are selected for interviews and the interviews all take place on the same day.

Month 5   The Consultant is selected and study begins. (See Feasibility Studies for more details on the conducting of a Feasibility Study or Campaign Planning Study.)

Month 7   Consultants report to the Client with their recommendation and a Plan of Action for a campaign, if warranted.

Month 8   Board of Directors approve the campaign plan and retain consulting firm to launch the Campaign.

Month 9   Board accepts the recommendations and appoints the Campaign Steering Committee to direct the efforts.

Month 10   Steering Committee selects a Chairman and the Campaign process begins. The type of campaign, timeline and other pertinent facts are designed based on the results of the Campaign Planning or Feasibility Study and should not, in most Campaigns, exceed twelve months from this point.

Month 11   
to 23
   Campaign is conducted over not more than 12 months. (Solicitation period should not take more than 12 months.) 

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Posted: Apr 12, 2012 11:27pm


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Abelard W.
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Virginia Bch, VA, USA
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