START A PETITION 27,000,000 members: the world's largest community for good
Sep 13, 2006
Focus: Animal Welfare
Action Request: March
Location: United States
Fur Free Friday 2006 is Coming
Start planning now to make this year bigger and better than ever

Every year on the day after Thanksgiving for the last two
decades, thousands of people around the U.S. have held
demonstrations, marches, vigils and other activities for Fur
Free Friday to protest a global multi-billion dollar industry
that kills over 40 million animals annually. Holding this
national day of action on the busiest shopping day of the year
allows activists to reach the greatest number of consumers,
including those who may be thinking about buying fur as a gift
or for their own use.

While fewer full-length coats are being sold, the popularity of
fur trim, often used on jacket collars and cuffs, has
dramatically increased in the last decade. Industry experts
predict that the number of pelts used to make fur trim will soon
surpass those used for full-length garments. Fur manufacturers
and fashion designers have especially used fur trim to target
the youth market. Fur trim is the industry's way of
"introducing" young consumers to fur, increasing the chances of
their purchasing a full-length garment in the future. The media
reinforces the idea of fur being fashionable by showing
supermodels, rappers and other celebrities wearing fur and fur
trim while remaining silent about the cruelty involved in its

Consumers' ignorance of fur production cruelty is essential to
the fur industry's survival. Animals raised in fur mills are
killed by anal or vaginal electrocution, which fries them from
the inside out and stops their hearts while they are fully
conscious. About one quarter of animals caught in the wild with
traps escape by chewing their own limbs off (only to be killed
by predators). If people knew the ugly truth about fur
production, including the industry's use of fur from dogs and
cats, they would realize that even a little trim causes animals
a lot of unnecessary suffering. Yet fur is now sold not only in
fancy fur boutiques but also by mainstream department stores
like Neiman Marcus, Bloomingdale's and Macy's. Fur's broader
availability as a commodity "normalizes" cruelty, making it
easier for consumers to block out the fur trade's animal fashion

What You Can Do:

Every year, animal advocates use both tried-and-true tactics and
creative new ways to wake people up to the painful and deadly
ordeal that animals like foxes, mink and chinchillas undergo to
make a profit for the fur industry. For example:

- Anti-fur marches bring a compassionate message to the streets
where people throng on the busiest shopping day of the year in
search of gifts for their loved ones. Energetic anti-fur
protesters on the march remind them to leave animal pelts off
their shopping lists.

- Fur funerals and vigils honor the lives and mourn the deaths
of the over 40 million animals that are killed every year to
make fur garments, toys and fashion accessories.

- Street theatre brings the suffering of fur-bearing animals to
life and engages audiences with props, drama and creative

- Undercover video footage
( shows people what
the fur industry is desperate to hide: the abuse of animals that
is a daily part of their inhumane operations. Exposing fur mills
or wildlife trapping with a battery-powered TV/VCR or
TV-equipped FaunaVision vehicle is an incredibly powerful way to
make a lasting impression on people who may never have seen the
reality of animals' suffering before.

- Film screenings give people an opportunity to learn about the
fur issue in greater depth, empowering them to speak out against
cruelty to animals. Tribe of Heart's The Witness tells the
powerful story of one man's sudden awakening to animal suffering
and attempts to educate others. This documentary remains one of
the most effective tools animal advocates have to open people's
eyes to the fur industry's abuse of animals.

IDA has big plans to help animals this Fur Free Friday: what
about you? Please be a hero to animals this November 24th by
taking part in this important annual day of action aimed at
putting the brutal fur trade out of business. If you would like
more information on getting involved, please contact

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Posted: Sep 13, 2006 10:58pm


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Tony Fields
, 1, 5 children
Kincumber, SW, Australia
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