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IDA ACTION ALERTS
Sep 13, 2006
Stop Abuse of Chimpanzee "Actors"
Tell CareerBuilder to stop making ads that support animal
cruelty

In 2005, CareerBuilder, an employee-recruitment agency, began
running a series of advertisements that featured chimpanzees
dressed in suits and ties mimicking human behavior in an office
setting. The ads ostensibly illustrate employees who are
behaving like "monkeys." The behind-the-scenes reality for
chimpanzees forced to perform in ads is a lifetime of misery.
Removed from their mothers shortly after birth, they are beaten
and traumatized and are left with lifelong emotional scars. When
they grow too strong to be managed, usually around age eight,
they are often discarded at seedy roadside zoos, where they are
left to suffer in tiny cages for decades.

Chimpanzees suffer tremendously when they are used as props or
as "actors." Like us, they feel and express emotions such as
joy, despair, and empathy. In jungles and rainforests, where
they belong, chimpanzees have very complex social structures;
they seek out mates, raise children, spend time with friends,
make and use tools, curiously explore their surroundings, and
play. Yet eyewitnesses at facilities that train (i.e., break)
great apes have reportedly seen baby chimpanzees severely beaten
with fists, rocks, and broom handles. Beatings are routine in
order to ensure that the animals remain fearful and obedient.

CareerBuilder and its ad agency, Cramer-Krasselt, have ignored a
groundswell of public opposition to the ads and even launched a
new series of these disgusting commercials during the 2006 Super
Bowl. We must keep up the pressure and let them know that people
find it unacceptable to cruelly exploit and physically and
psychologically abuse these highly intelligent, social animals.

What You Can Do:

Tell the CEO of Cramer-Krasselt, Peter Krivkovich, that using
chimpanzees in commercials is cruel and unacceptable
(http://ga0.org/campaign/ChimpActors/w3b7x5urat7x783?), especially
today when computer
graphics can be used to create "actors" that are just as
realistic as live animals.

Also write personal letters and make phone calls to Krivkovich
and CareerBuilder CEO Matt Ferguson, as these carry more weight
than form emails. Be sure to point out that HotJobs, a
competitor of CareerBuilder owned by Internet giant Yahoo!, has
made the compassionate decision never to use apes in its
promotions or advertisements.

Matt Ferguson
President and CEO, CareerBuilder, Inc.
8420 W. Bryn Mawr Ave., Ste. 1000
Chicago, IL 60631
Tel: (800) 891-8880
Fax: (773) 399-6313
Webform: http://careerbuilder.com/share/AboutUs/ (scroll to
bottom and click on "feedback")

Peter Krivkovich
President and CEO, Cramer-Krasselt
225 N. Michigan Ave.
Chicago, IL 60601-7601
Tel: (312) 616-9600
Fax: (312) 616-3839
pkrivkov@c-k.com
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Posted: Sep 13, 2006 10:48pm

 
 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

Author

Tony Fields
male, age 103, single, 5 children
Noraville, SW, Australia
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