START A PETITION 27,000,000 members: the world's largest community for good
Nov 5, 2006
Focus: Death Penalty
Action Request: Various
Location: United States
By Julian Lee, Marketing Reporter,


Oct 28 - A CONFRONTING advertising campaign highlighting the plight of
factory-farmed pigs has been rejected by some women's magazines amid
suggestions that it might upset the meat industry.

Eight titles have refused to run the ads containing images that mimic
recipe features found in such magazines.

A company that sells space on billboards in supermarket car parks has
also stopped the ads.

The setback has forced the backers of the $500,000 campaign -
including a Hollywood studio producing a film in the vein of Babe - to
attempt to book ads in tomorrow's newspapers.

Brian Sherman, director of the animal protection group Voiceless, part
of an alliance funding the ads, speculated that the meat industry
might threaten to withdraw the $800,000 it spends each year on
magazine advertising.

"Obviously media companies get advertising from groups that might not
want to see this advertising,
" Mr Sherman said.

Marie Claire, Delicious and Good Weekend are among those refusing to
take the ads, leaving Woman's Day and the Australian Women's Weekly to
run them.

The ads feature colour photographs of freshly cooked pork dishes with
headlines such as Traumatised Suckling Piglet with Severed Tail
accompanying text detailing how week-old piglets have their tails
snipped and their eye teeth removed with clippers without any pain relief.

"It might be confronting, but it's the reality," said Glenys Oogjes,
executive director of Animals Australia, which is also behind the

Paramount Pictures made a "significant" donation to Animals Australia
after it found homes for the 40 piglets used during the Australian
shoot of Charlotte's Web.

Publishers denied they were under any pressure from the meat industry
to reject the ads. They said the ads were rejected because they were

A pork industry spokesman said the ads misrepresented farming practices.

Caption: Ads for pork sausages and fillet.

Latest related coverage
* Video: Pig farm abuse -


Oct 30 - Animal rights activists have launched a new advertising
campaign against pig farming.

The ads, put together by the groups Voiceless and Animals Australia,
depict pigs in small pens with minimal room and piglets having their
eye teeth clipped.

But Australian Pork Limited says the campaign is misleading.

Spokesman Andrew Spencer says the ads are designed to be emotional and
are not an accurate reflection of how pigs are grown commercially in

"The types of words they're using are not trying to portray the
independent view of the way pigs are raised," he said.

"A lot of the things they are talking about in terms of practices are
done exactly for reasons of optimising animal welfare and whilst it's
a little bit hard for people who are not familiar with this type of
thing to understand that, it's in the absolute interests of pig
farmers that their animals are well looked after."


Oct 31 - An unprecedented national advertising campaign launched this
week has stirred up pig farmers, as it highlights 'the plight of
factory-farmed pigs in Australia'.

Using confronting visuals and graphic text, the campaign is asking the
Australian public to face the truth about factory farming and to
change its buying habits, to give pigs a better life.

The campaign is featuring in women's magazines, national newspapers
and on buses and billboards in all major cities.

Thousands of free postcards will also be available nationwide and an
online component is planned.

The campaign marks a substantial dollar investment by leading national
animal protection organisations.


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Posted: Nov 5, 2006 7:59am
Oct 23, 2006
Focus: Health
Action Request: Poll
Location: United States
Good food, wicked food: Take the quiz and find out your nutrition IQ

The Sacramento Bee

About 30 percent to 40 percent of all cancers are related to our lifestyle choices, including the foods we eat, how much exercise we get and how well we watch our weight. Are you making the right choices? Here's a quiz based on a report on cancer prevention from the American Institute for Cancer Research.

1. Exercise helps prevent colon cancer. True or false?

2. A plant-based diet of vegetables, fruits, whole grains and beans seems to decrease colorectal cancer risk. True or false?

3. A diet high in red meat, processed meat and fat in- creases colorectal cancer risk. True or false?

4. Fiber may reduce the colon's exposure to cancer-causing substances by moving wastes out quickly. True or false?

5. Vitamin supplements help prevent cancer. True or false?

6. A diet high in salt has no effect on cancer risk. True or false?

7. Overweight and obesity has no effect on cancer risk. True or false?

8. Grilled foods cause cancer. True or false?

9. Green tea may have anti-cancer benefits. True or false?

10. All berries, particularly strawberries and raspberries, are especially rich in a substance called ellagic acid, which has shown the ability to prevent cancers of the skin, bladder, lung, esophagus and breast in laboratory studies. True or false?

Answers: 1) T. Exercise speeds the movement of food through the intestine and decreases bile and acid secretion. 2) T; 3) T; 4) T; 5) F; 6) F. Diets containing a large amount of salted fish (such as those in Asian countries) increase the risk of stomach cancer. 7) F. Research shows that obesity is not only a risk for diabetes and heart disease but also for several types of cancers. 8) T. Research shows that exposing meats to direct flame, smoke and intense heat can cause the formation of carcinogens. 9) T. In laboratory studies, green tea has been shown to slow or completely prevent cancer development in colon, liver, breast and prostate cells. 10) T. This phytochemical acts as an antioxidant; it helps the body deactivate specific carcinogens, and it helps slow the reproduction of cancer cells.

Source: American Institute for Cancer Research,

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Posted: Oct 23, 2006 8:42am
Apr 12, 2006
Focus: Business
Action Request: Boycott
Location: United States

Colgate Buys Out Tom's of Maine Body Care Company

Colgate will buy Tom's of Maine
$100m deal may help boost sales of leader in natural products niche
By Chris Reidy, Globe Staff | March 22, 2006

Tom's of Maine -- a niche brand whose renown as a socially responsible maker of natural products exceeds its market share -- is selling itself to Colgate-Palmolive Co. for about $100 million, the company said yesterday.

Best known for toothpaste, Tom's of Maine got its start in 1970 by making a phosphate-free laundry detergent. Over the years, cofounder Tom Chappell, 63, poked fun at major brands like Colgate, saying they put artificial additives in their toothpastes while Tom's of Maine used natural ingredients.

Chappell said he will continue to run the brand from its Kennebunk headquarters. None of the privately held firm's approximately 170
jobs will be lost, he said.

''We'll be a stand-alone subsidiary," said Chappell. ''And we have a commitment from Colgate that our formulas will not be tampered with.

Colgate-Palmolive of New York plans to keep the Tom's of Maine brand name and hopes to use its significant distribution network and
marketing muscle to boost sales. With annual revenue of nearly $50 million, Tom's of Maine said it can grow faster with Colgate in what Colgate estimates is a fast-growing $3 billion US market for natural oral-care and personal products.

''People are more and more concerned about what's going in and on their bodies," said Bruce Cohen, a strategist in the San Francisco
office of the consulting firm Kurt Salmon Associates.

''Tom's has been around for a long time and they have very passionate employees and very passionate consumers. People who use Tom's
products use all of Tom's products -- the toothpaste, the deodorant, and facial products. And they're evangelical about it. You can't say that about Colgate toothpaste."

Other New England companies that focus on natural ingredients have also sold to bigger players in recent years. The list includes ice
cream's Ben & Jerry's (Unilever PLC); Nantucket Nectars of Juice Guys fame (ultimately bought by Cadbury Schweppes); and Stonyfield Farm yogurt (Groupe Danone, a French company known for its Dannon brand yogurt).

While entrepreneurs at these kinds of companies do financially well for themselves while running them, they can reap bigger returns by selling their firms.

''At some point, some of these guys just might want to buy a small island off the coast of Belize," said Tobe Berkovitz, an associate
dean at Boston University's School of Communication.

Cofounders Tom and Kate Chappell said the decision to sell to Colgate was partly about broadening Tom's of Maine's reach.

''We chose Colgate as our partner because they have the global expertise to help take Tom's of Maine to the next level," they said
in a statement. ''We see Colgate as an excellent fit with our cultural values." Those values include a policy of giving 10 percent of pretax profits to community groups that benefit the environment and other causes.

During a telephone interview, Kate Chappell, 60, offered another reason to sell:

''We're not going to be here forever, and we needed to find a good home for the company."

The combination of Colgate, the global leader in oral care, and Tom's of Maine, the leader in the natural oral-care category, represents ''growth opportunities for both companies," Colgate chief executive Reuben Mark said in a statement.

Natural toothpaste currently makes up only a small fraction of what US consumers spend on toothpaste each year.

Still, it's important for Colgate to preserve the distinctiveness of a brand that found favor with local consumers, said chief executive
Fran Kelly of the Boston advertising agency Arnold US.

''Tom's has a northern New England, down-to-earth sensibility, and people like things that are unique and genuine," Kelly said. ''The
challenge for Colgate is to keep Tom's uniqueness and quirkiness alive."

Colgate won't put its name on Tom's of Maine products, Tom Chappell said. And that strikes Berkovitz as a smart move. ''You try to keep it stealthy," Berkovitz said of a buyer's strategy after buying a beloved regional company. ''I think the average person in a store thinks that Ben & Jerry's ice cream is still being mixed by two guys in a Vermont barn."

Colgate plans to buy 84 percent of Tom's of Maine. The Chappell family will retain the rest. The sale is expected to close in the
second quarter.

Chris Reidy can be reached at Globe staff writer Jenn Abelson contributed to this report.

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Posted: Apr 12, 2006 7:30am
Dec 25, 2005
Type: Tribute (for the living)
To Honor: Other
Location: , United States
Most Precious Blood put it all out there in music

By Dave Lavender
The Herald-Dispatch

The band, which toured earlier this fall with Hatebreed, brings its razor sharp guitar-and-drum-blasted message to the huddled hardcore masses on a headlining tour that rolls into HYAMP, 2001R 7th Ave., at 6:30 p.m. Thursday with tour mates This is Hell (from Long Island), The Distance (Connecticut), Modern Life is War (Iowa) and With Honor (Connecticut).

In a day when some punk rock bands will sugar-water life down to get their CDs on the top shelf at Wal-Mart, the NYC-based hardcore punk band Most Precious Blood's lyrics and music gut open life -- real, raw, heavy and hard.

On its latest Trustkill Records CD "Merciless," the five-piece band puts this modern-day mess of a material life under the knife, cutting stripes on everything commercialism in the punk scene and religion fueling war to animal rights and veganism.

Tickets are $10.

Seen and heard on MTV2's Headbanger's Ball as well as on the pages of Alternative Press and Revolver Magazine, Most Precious Blood has stirred up a lot of noise with its last two albums and their covers, including the 2003 "Our Lady of Annihilation" CD, which depicts a Madonna with a bomb strapped to her chest in the band's protest of people anywhere killing in the name of religion.

That CD was partly inspired by 9/11, as the New York-based band was trying to digest the madness surrounding them (including guitarist Rachel's stint as a med school student assisting the NYC coroner at the World Trade Center).

On "Merciless," the band again blasts a shocker with a graphic, a staged photo of a young man laying dead with mail and dishes piled up. This time, shouting out about the inhumanity of the times: a man dying and nobody caring or stopping their consuming to care.

But it's not shock for shock's sake. There's meat, so to speak, in the words behind the images.

"If you're making things safe and predictable, you're a crappy artist and not being true to the craft," said vocalist and lyricist Rob Fusco, who joined the band of Justin Brannan and Rachel (both on guitars) and Matt Miller (bassist) in 2003. "Think about what we are playing. It's real aggressive and no-holds-barred. Why want to make something safe and gentle when the music is not that, and the music is a reflection of the world that surrounds us, and it is not a pretty face? Why put something pretty on the cover?"

Formed in the summer of 2000 and on Trustkill Records since 2001, Most Precious Blood draws on the intensity and rage of such New York-based hardcore bands as Agnostic Front (which played HYAMP this past year).

The band, which will tour Europe with Turmoil in 2006, is heavily involved with animal rights as outspoken advocates of a vegetarian diet as well as a cruelty-free lifestyle.

On the new CD, the band splays open its vegan beliefs on "Diet for a New America," as well as on comedic snippets between the songs, including a prank call to KFC in which one of the members confuses a worker by ordering "vegan chicken."

"I think a lot of bands now have the form to say things, but don't have anything to say," Fusco said by phone in the van, rolling somewhere outside of Houston. "We're just fortunate in that we have gotten to this level so far, which affords us some unique opportunity to express ourselves as we see fit. That is one of the quintessential ideas of punk rock and hardcore. We are trying to stay honest about that."

One thing Fusco is honest about is showing some sincere props for the band's drummer Colin Kercz, who played on "Merciless" and who has just notched a year with the band -- a small miracle since the band has racked up nearly a dozen drummers.

"He is in it for the long haul," Fusco said. "Our last drummer showed up for the tour with a bag of facepaint, two pornos and a ham sandwich. No toothbrush, no nothing, just wearing pajama bottoms."

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Posted: Dec 25, 2005 7:54am


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