22,418,388 members doing good!
about our ads
share your passions, stories, inspirations, and more
WHOEVER SQUEALED, PORK ADS ARE OUT
Nov 5, 2006
Focus: Death Penalty
Action Request: Various
Location: United States
WHOEVER SQUEALED, PORK ADS ARE OUT
By Julian Lee, Marketing Reporter, www.smh.com.

au

Oct 28 - A CONFRONTING advertising campaign highlighting the plight of
factory-farmed pigs has been rejected by some women's magazines amid
suggestions that it might upset the meat industry.

Eight titles have refused to run the ads containing images that mimic
recipe features found in such magazines.

A company that sells space on billboards in supermarket car parks has
also stopped the ads.

The setback has forced the backers of the $500,000 campaign -
including a Hollywood studio producing a film in the vein of Babe - to
attempt to book ads in tomorrow's newspapers.

Brian Sherman, director of the animal protection group Voiceless, part
of an alliance funding the ads, speculated that the meat industry
might threaten to withdraw the $800,000 it spends each year on
magazine advertising.

"Obviously media companies get advertising from groups that might not
want to see this advertising, " Mr Sherman said.

Marie Claire, Delicious and Good Weekend are among those refusing to
take the ads, leaving Woman's Day and the Australian Women's Weekly to
run them.

The ads feature colour photographs of freshly cooked pork dishes with
headlines such as Traumatised Suckling Piglet with Severed Tail
accompanying text detailing how week-old piglets have their tails
snipped and their eye teeth removed with clippers without any pain relief.

"It might be confronting, but it's the reality," said Glenys Oogjes,
executive director of Animals Australia, which is also behind the
campaign.

Paramount Pictures made a "significant" donation to Animals Australia
after it found homes for the 40 piglets used during the Australian
shoot of Charlotte's Web.

Publishers denied they were under any pressure from the meat industry
to reject the ads. They said the ads were rejected because they were
inappropriate.

A pork industry spokesman said the ads misrepresented farming practices.

Photo:
http://www.smh.com.au/ffximage/2006/10/27/pork281006_narrowweb__300x370,0.jpg
Caption: Ads for pork sausages and fillet.

http://www.smh.com.au/articles/2006/10/27/1161749320998.html

Latest related coverage
* Video: Pig farm abuse - http://media.smh.com.au/?rid=23083

PIG AD CAMPAIGN MISLEADING, SAY PORK PRODUCERS GROUP

Oct 30 - Animal rights activists have launched a new advertising
campaign against pig farming.

The ads, put together by the groups Voiceless and Animals Australia,
depict pigs in small pens with minimal room and piglets having their
eye teeth clipped.

But Australian Pork Limited says the campaign is misleading.

Spokesman Andrew Spencer says the ads are designed to be emotional and
are not an accurate reflection of how pigs are grown commercially in
Australia.

"The types of words they're using are not trying to portray the
independent view of the way pigs are raised," he said.

"A lot of the things they are talking about in terms of practices are
done exactly for reasons of optimising animal welfare and whilst it's
a little bit hard for people who are not familiar with this type of
thing to understand that, it's in the absolute interests of pig
farmers that their animals are well looked after."

http://www.abc.net.au/rural/news/content/2006/s1776607.htm
CAMPAIGN CLAIMS TO DISPEL PORKIES ABOUT PIGS

Oct 31 - An unprecedented national advertising campaign launched this
week has stirred up pig farmers, as it highlights 'the plight of
factory-farmed pigs in Australia'.

Using confronting visuals and graphic text, the campaign is asking the
Australian public to face the truth about factory farming and to
change its buying habits, to give pigs a better life.

The campaign is featuring in women's magazines, national newspapers
and on buses and billboards in all major cities.

Thousands of free postcards will also be available nationwide and an
online component is planned.

The campaign marks a substantial dollar investment by leading national
animal protection organisations.

Source: www.farmonline.com.au


(2) | () | | send green star | flag as inappropriate
Visibility: Everyone
Tags: , , , , ,
Posted: Nov 5, 2006 7:59am

 
 
 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.

Author

pElAgUS hellot
female , single
Tamarindo, Costa Rica
Shares by Type:
All (1001) | Blog (255) | Alert (445) | Poll (4) | Recipe (12) | Photo (11) | Tribute (59) | Message (215)

Showing shares tagged with: whoever [show all]
ads keep care2 free
SHARES FROM PELAGUS'S NETWORK
May
18
(0 comments  |  discussions )
The sun in the North is a temporary guestWho brings with him much warmth and light when he comesFor a few precious months every year he keepsUs company through night and day He makes the trees green, he makes flowers bloomHe makes the birds sing, and ...
May
14
(0 comments  |  discussions )
Ashley is our middle cat and only female.At 11:48 a.m. Thursday, 9 May 2013 in a valiant battle against agressive lung cancer, Ashley died at home.
May
9
(0 comments  |  discussions )
The largest genocide in human history happened where? Most people would answer Germany, and the Jewish Holocaust. Actually though, the largest genocide happened in the USA, with the native American Indians, with estimates of 19 million to 100 millio...
May
8
(0 comments  |  discussions )
(0 comments  |  discussions )
Official Nuclear Radiation Study; Tokyo University Hayno, R.S., et al (2013) Internal Radiocesium Contamination of Adults and Children 7 to 20 Months After the Fukushima NPP Accident as Measured by Extensive Whole-Body-Counter Surveys, Proc. Jpn....
May
6
(0 comments  |  discussions )
Toxic radiation accumulates in water supplies after nuclear accidents. Radiation bioconcentrates in fish that live in fresh water and salt water. Runoff of fresh water from land which has been contaminated ends up contaminating oceans, and salt wate...
(0 comments  |  discussions )
66 Atomic Bombs were exploded on the Bikini Island Atolls. Hundreds of islanders were removed from the islands, but not from harms way. One hydrogen bomb exploded near the islands, and the children played with the dust from the bomb, as it fel...
May
5
(0 comments  |  discussions )
"Under our current law, a suspected terrorist on the FBI's No-Fly List can't board an airplane -- but they can still legally purchase guns and explosives. This loophole, known as the “Terror Gap,” is ...
(0 comments  |  discussions )
Germany added more solar panels in one month, than the US did in ONE YEAR. Nearly 1/3 of Germany power output is handled by bottoms up solar energy during the middle of the day. The transition to a 100% renewable energy nation is in process. T...
(0 comments  |  0 discussions )
http://www.upworthy.com/ /the-top-8-ways-to-be-tra ditionally-married-accord ing-to-the-bible?c=upw1 According to the Old Testament, which defines all of the 'rules' of traditional marriage, the above examples are all of the ways that couples can be ...

Copyright © 2013 Care2.com, inc. and its licensors. All rights reserved