Each year, the Super Bowl attracts millions of attendees and fans from all over the country. It’s typically a massive display of American excess, with advertisements plastered everywhere and an enormous energy bill (have you SEEN the size of the jumbo-tron inside the Cowboys’ Stadium?!)
But thanks to a program created by green energy retailer Just Energy, the 2011 Super Bowl might just be the greenest NFL championship history.
Just Energy recently committed to offset all direct and indirect carbon emissions associated with power generation at major Super Bowl XLV venues. This includes energy consumed at Cowboys Stadium for the entire month leading up to Super Bowl XLV, electricity used at NFL Super Bowl headquarters, the Super Bowl Media Center, the AFC and NFC team hotels, and the electricity used at the NFL Experience Football Theme Park – the largest public event at the 2011 Super Bowl.
Just Energy estimates the Super Bowl requires approximately the same amount of energy needed to power 1,500 homes for one year (Triple Pundit).
The electricity purchased in connection with the 2011 Super Bowl will be generated by the Sweetwater Wind Farm located in Sweetwater, Texas, 228 miles west of Dallas.
Just Energy also helped underwrite an initiative called Super Grow XLV that has planted more than 6,000 trees throughout North Texas to help offset the impact of Super Bowl events and to leave a permanent green legacy in North Texas.
Maybe soon everything will be greener in Texas, not just bigger!
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Image Credit: Flickr - Ellie Gonzalez