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3 Things To Note About Twitter’s Upgraded Search

3 Things To Note About Twitter’s Upgraded Search

Twitter made some changes to its search interface on Friday that, while not quite as internet-shaking as†hinted at in a tweet by Twitter’s Pankaj Gupta, make it easier to search through tweets.

1. What are these changes?

You can now search only the tweets of those whom you’re following or those of all Twitter users. Plus, when you use Twitter’s search, there are (1) auto-spelling corrections, (2) suggestions for related searches that aren’t exactly what you’ve typed in your search and (3) search results that will include both real names and user names.

Twitter explains the full details on a post,†Simpler search.

2. What do these changes mean for users?

As CNET observes, these changes are definitely helpful but not “revolutionary.” Twitter remains “fairly weak” as far as enabling users to search its vast archive:

Search results are still not returned from deep in the archives, even when Twitter has tweets in there. Try searching for “yahoo until:2012-06-01,” for example. That should return results for “yahoo” before the first of June. Twitter’s archive goes back that far, but that search, for me, returned zero results.

Twitter has never made claims to being an archival service. Results are still strictly time-ordered, which can make it†difficult to use for many queries. The improved filtering options do make search much better, but looking closely at Twitter search only reminds us that Twitter serves us well as the Web’s short-term memory.

For “deep and archiving searching,” Google and other search engines remain the sites of choice, for now.

3. What do these changes tell us about where Twitter’s going?

Twitter’s new search suggests what direction the social media site may be going, to compete with Google for searching on the internet, notes Talking Points Memo. Currently,†one billion unique Google searches are performed every day, with Google being the website with the most traffic in the world. Facebook is second and Twitter, ninth.

There is one area in particular where Twitter could challenge Google, in (revenue-generating) advertising and, in particular, in mobile advertising (the very area where Facebook has struggled). TPM points out that Twitter has “recently experienced†greater success with selling and getting users to click on mobile advertisements.” On asking Twitter if the new search features might make it possible to show more ads, TPM was told “no,” though Twitter’s†ďPromoted TweetsĒ will appear at the top of search results for some searches.

The battle for internet search dominance and social media has more players besides Google and Facebook. Since these internet sites have become so crucial to how we find information and how we communicate, Twitter’s changes could turn out to be the start of a something new and big — or not.

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19 comments

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7:14PM PDT on Jul 8, 2012

OK ..... Noted

4:19PM PDT on Jul 8, 2012

I use Twitter and love it you can talk to your friends in real time and talk to your favorite actors from daytime and nighttime shows and get news very fast..Why would you not want to use it.

3:54PM PDT on Jul 8, 2012

nope don't use twitter I don't want people calling me a twit.

12:17PM PDT on Jul 8, 2012

Thanks

11:36AM PDT on Jul 8, 2012

I was one of the first people on Twitter. But then some problems started coming up, and I stopped using my account; haven't touched it for over 3 years. Yet, every day I keep getting notifications that one or 2 more people are now "following me"... Well, good luck, folks! It'll be a cold day in Hell before I'll ever log-in, again.

9:14AM PDT on Jul 8, 2012

Facebook is for people you used to know. Twitter is for people you want to know...

Amit - Top Web Person.
Do you have what it takes? Check yourself at topwebperson

7:24AM PDT on Jul 8, 2012

I don't have a Twitter account. ;-)

4:47AM PDT on Jul 8, 2012

thanks.

4:16AM PDT on Jul 8, 2012

Twit towoo! as the wise old owl often says! ;-)>

3:32AM PDT on Jul 8, 2012

I don't know why people use this sort of site they must have very boring lives. My friend uses mugbook and has met three blokes who have at different times moved in with her, one beat her up the next one stole all her savings and left her bankrupt when he went back to his wife "again". The third is still with her but his wife and son live just round the corner from where he is shacked up with my friend how long before he goes back I wonder. Or maybe for her it just might be third time lucky but I wouldn't hold your breath!!!

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