Aunt Flo is in town. Riding the crimson wave. That time of the month.
Such are the phrases we women utter in hushed tones every month to disguise the fact that, yes ladies and gentlemen, we are bleeding.
What if instead of whispering about our periods and hiding tampons up our sleeves (or in our bras – am I the only one?) we could proudly wear our “red badge of courage” and exclaim that we have our periods?
With so many period advertising fails in the past, it’s refreshing to see an ad where a young girl talks so openly and proudly about getting her period. It made me think of a Kotex commercial I saw last year about those “helpful” tampon commercials we so often see.
This is just one of the many things U by Kotex is doing to dispel the shame and embarrassment surrounding menstruation. Their website is chock full of resources and candid conversations about anything you can think of regarding your period. If you don’t see what you’re looking for, “Don’t be shy. Just ask!” You can submit your question; over 8,000 questions have been asked so far.
Add to the mix of shame busting period projects, “Period Piece,” a super catchy song about — you guessed it — your period! Lena, the songwriter and singer, says the goal of the song is “to reduce shame and embarrassment that women feel regarding their time of month.”
Warning: This song will get stuck in your head!
Silent But Global Problem
While in the United States we have access to countless feminine hygiene products, such is not the case in remote areas of Asia, Africa, and Central and South America, where millions of women and girls cannot even afford sanitary napkins. According to the She28Campaign, without feminine hygiene products, these women and girls end up missing 50 days of school or work every year; that’s 5 years over a lifetime.
Take a look at the inspiring work the She28Campaign is doing to help break taboos over menstruation and get women and girls the sanitary napkins they need. The project helps women create their own businesses to manufacture and distribute locally produced menstrual pads. Every business they create gets 100,000 women access to affordable sanitary napkins.
Women around the world deserve access to sanitary napkins so their lives don’t have to stop every 28 days. And every woman deserves to menstruate without shame or embarrassment. Period!