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A Book In Every Happy Meal?

A Book In Every Happy Meal?

 

What if you walked into a McDonalds and instead of hearing “do you want fries with that,” you heard “would you like a book, too?”

McDonalds has yet to get into the book-selling business (though who knows if it might? Walgreen’s in the US is starting to sell sushi). But for the next month in Britain, toys in Happy Meals will be replaced with books. Instead of little plastic chipmunks or ponies, children will receive, among other titles, copies of Michael Mopurgo‘s Last Chance and Martians at Mudpuddle Farm along with a finger puppet. The books will also be for sale at McDonalds, no Happy Meal purchase required.

The fast-food giant has teamed up with publisher Harper Collins to give away nine million books. Both the National Literacy Trust and Booktrust, a government-backed organization that gives away five million books a year to babies and children, support McDonalds’ “books instead of toys” effort. The National Literary Trust’s director, Jonathan Douglas, has indeed said that he is “very supportive of McDonald’s decision to give families access to popular books.”

The grand-scale giveaway will make McDonalds the biggest purveyor of children’s books in the UK, notes Britain’s Daily Telegraph.  A similar book giveaway in Sweden has proved very popular and, notes The Week, it is possible that it could come to the US. Given that some places in the US (such as Santa Clara County in California) have banned giving away toys with Happy Meals, the possibility of McDonalds offering free books with fast food could spark some interesting discussions. The Week sums up some responses from nutritionists and others:

Linking unhealthy food and education is “not the most healthful choice,” dietitian Stacia Helfand tells the Daily News. McDonald’s would “enrich children’s lives” more by serving healthier food. Yeah, this downright “cynical” campaign “appears to be designed to make fast food more attractive to children,” Charlie Powell at the Children’s Food Campaign tells Britain’s Daily Mail. Oh please, says Raphael Brion at Eater. You’re never going to win over kids by replacing “sweet plastic trinkets” with “boring” old books. And even if kids do bite, says The Daily What, “I’ll take fat and well-read over skinny and illiterate any day.”

Only 1 in 3 children in Britain own a book, says the Guardian. What might happen if books are paired with unhealthy food? Is it better to have books with fries rather than no books at a ll (or only fries)? What price is literacy?

 

Related Care2 Coverage

10 Cents For Happy Meal Toys From McDonalds

Blood on the Egg McMuffins, Buying Cruelty with Breakfast

Junk Food Costs More Than Real Food: 4 Reasons We Keep Eating It

 

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106 comments

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3:51PM PDT on Aug 30, 2012

hmmm

3:51PM PDT on Aug 30, 2012

hmmm

12:37AM PST on Jan 30, 2012

This would be great in the states.

2:57AM PST on Jan 27, 2012

People should read books regardless of such campaigns.

5:04PM PST on Jan 26, 2012

This is clearly a ploy to get people to eat more of their "food"

11:19AM PST on Jan 24, 2012

Just another way to get parents to take their children to McDonalds for dinner

11:16AM PST on Jan 24, 2012

Oh wonderful, what next???

11:54AM PST on Jan 20, 2012

Maybe the book will be about nutrition and tell the child about all the health risks they take in every time they eat the food.

11:08PM PST on Jan 19, 2012

thanks.

9:11AM PST on Jan 19, 2012

How's that for irony? "The grand-scale giveaway will make McDonalds the biggest purveyor of children’s books in the UK..."

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Kristina Chew Kristina Chew teaches ancient Greek, Latin and Classics at Saint Peter's University in New Jersey.... more
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